If you are a manager in the company and the director requires you to immediately create groups in social networks and promote their (so-called promotion online) collected an insane amount of likes, then this article is not for you.Becoming a successful SMM-marketer is possible, but not immediately.If success in life you need a brilliant idea, and 99% perseverance, and that there trenchant - 0.1 99.9% of the ideas and methodical, systematic, and Internet surfing.
Before you create a group you need to carry out a couple of simple actions:
- decide to create a group.The objectives of creating groups:
- informing customers about new services, promotions;
- sales through social networks (social networking sites);
- direct communication with the customer;
- because it is fashionable;
- to determine the group of the audience: Who is your client?
- to determine the content-themed;
- check - there are no analogues and competitors?If so, you need to analyze the length and breadth of the topic:
- users;
- interesting findings;
- Moments that annoy;
- avatars;
- group content.
Such analysis will allow you to know in advance what pitfalls await you, what should not be done in groups, and that the user is welcomed.
When choosing a social network (friends social network, social network ru, contact a social network) where you plan to position yourself watch out for target oriented: for example, a network of popular B2Cmarketologov Facebookpolzuetsya and professional networks like Professionaly.rui linkedIn have B2Bmarketologov.Concentrate their usliya 2-3 social networks you will get more bang than from the spray and the presence of all possible networks.
So, after that you are ready and able to create their own group.But in order for it to become popular and attracted users need to exercise a little creative action:
- Create a group number of regular columns, which will host the author and not very material of interest to you and your users.Be sure to make a plan of filling material, providing no more than 3-4 posts a day in the peak time for your audience.Typically, this lunchtime, evening.Sometimes it is not necessary to forget about a lull when no one publishes news in working hours - your post will hold the tape at the top as long as possible.
Examples of such columns may include: pattern of the day, the day section, article of the day, the Council of the day, video, or music for inspiration, the most interesting of today, the most interesting of the other groups today.
- very carefully handle the content.The main requirement for the content: 40% and 60% of the author taken from the outside.Type of content can be about topics the group fully correspond to the topics.It should be completely avoided content unrelated to the group - users do not understand.For example, the skill to paint demotivators on professional topics are always welcome.
- Naladte direct communication with members of the group: as quickly as possible to answer questions and help solve problems.The user will tell you "thank you", and the group filled up useful information.Later be able to make the section "Frequently Asked Questions.It should be remembered that the negative content is still treated, but not delete, since the user often hardworking and polenitsyazapostit negative again.Allow team members argue, to debate and to express themselves, then the group will have its own life.According to research in HarvardBusinessReview, the company is 7 times more interaction with potential customers when they respond to requests in less than an hour.The study found that 37% of public companies.
- tender, draw bonuses - that's a gold mine.Do not forget to make a photo report and then the lucky winner of the contest or to provide a list of those comrades who you reward bonuses.Remember that the competition can be interesting not only for the participants but also for you.Here are a couple of ideas:
- Stateyny competition on the subject of the group;
- a contest for the best slogan;
- competition for the photo or drawing on the subject group, etc.
The usefulness tout bonuses found here: http://tabloid.tjournal.ru/articles/halyava-airlines
- And, of course, the group to feed.Every day, in moderation and tasty - worth at least a week to forget about it as it will be difficult to assess the damage.
Question filling group content is the most important.Even at the stage of creating the group decide - what you write?Note that the positions themselves are boring, they must be filled with pictures, videos, podcasts and screencasts, infographics.In other words, if you have the opportunity to replace the text in the photo report or picture, do it.In the group, the community, the blog should post the information for which the user will thank you.These include:
- list of things you need to know to do.Or a list of the most read books and interesting photos.
- sad moment (only if allows the group!).Compassionate post - secured traffic.But these posts should be extremely cautious.
- Infographics: interesting the statistics that you read somewhere, presented in the form of beautiful diagrams.
- Results of Internet surfing: Look on the network a selection of interesting articles on the group and place it on a page - and the authors of articles and people will say "thank you."
- instructions, tips.
- Latest News.You can take them with thematic sites - not all users are aware of them.
- Research.Since in this case, the content is boring, you should optimize the text supplementing it with diagrams and pictures.
- Timeless content.Create posts, which will have the force and significance of many months.
- Slideshare.It is an actual thing, if too lazy to do the video.Turn your presentation into a set of drawings.
- Top samyh- most.No one will check if this is really the top, but many of the census.
- Reviews.Reviews for companies, customer service, equipment - for all that you are grateful.
- Quotes.Or a selection of quotations.Just be sure to make sure that they were not trivial.
- eBooks: you have a lot of articles?Share them amounting to an e-book format, pdf and presenting it to the user.
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