Discovery Networks in Central and Eastern Europe, the Middle East and Africa (CEEMEA), a division leading media company Discovery Communications, is launching a new channel ID Xtra, which will begin broadcasting in Russian in the second quarter of 2014.In its programs, addressed to a female audience, tells the real story, full of intrigue and mystery.
TV viewing trends are changing: today the woman watching TV an average of 20% more than men.Given this trend, Discovery Networks paid special attention to this audience groups: its representatives are inquisitive, they differ sharp, inquisitive mind and want to know more than they offer game series and the tabloids.
That intriguing, intricate, scandalous, but true stories like the audience, says the global success of the other channel of the company's portfolio - ID Investigation Discovery.In the five years of its existence, he rose to the position on the fiftieth seventh in the ranking of channels, targeting women 25-54 years old.Average view time in 2013, an average of 50 minutes a day, and in some countries figures are even more impressive - 80 minutes a day in the UK and 90 minutes per day in the Netherlands.In Poland, ID Investigation Discovery has become a leader in its category, and ranked second in terms of growth in the market.
Exciting, attracts the attention of subjects, which ensured the success of ID Investigation Discovery, is now brought in a new, more emotional, glamorous and attractive form in the ID Xtra."Look closely, the real stories are never as simple as it may seem at first sight" - the core idea of the brand ID Xtra.The channel will present the program, filmed in such genres as "real drama", "From love to ..." "That hide the headlines."High-profile scandals involving famous personalities mistakes of ordinary people, be fatal, intertwining fates, who turned everyday life into a thriller - these are just some of the topics and subjects that will make the audience breathless with screens up to the final credits.
in Russia ID Xtra show bright premieres, among which will show "Poison Passion" - about the unfortunate fall in love with women who have just met the wrong guy.Each episode tells the story of the heroine - from the first meeting before the fatal denouement.Other landmark show, "Murder in the southern style", devoted to crimes taking place against a background of hospitality, good manners and charm of the southern US states.Finally, the program "Crimes of the Past" pays tribute to the intricate story of the past decades.It is dedicated to killings in the 50s and 60s.
«Our plans are ambitious: the end of 2014 we plan to launch ID Xtra in all 105 markets in the region.Thus, we continue to fulfill the main mission of Discovery Networks - to satisfy the curiosity of our audience, whether it is male or female audience.Currently on the market there is an urgent need for programs, full of intrigue and mystery, but based on real events, and we have every opportunity to fill this gap, "- said Phillip Luff, vice-president and CEO of Discovery Networksin the North-Eastern Europe.
