mass culture in modern society plays an important role.On the one hand, it facilitates the integration of crops, on the other, simplifies the understanding of their elements.This is contradictory and complex phenomenon, in spite of the simplicity characteristic possessed by the products of mass culture.
Popular culture: history of occurrence
historians have found a common point, which could pass their opinions on the exact time of occurrence of this phenomenon.However, there is the most popular position in a position to explain the approximate time of occurrence of this species of culture.
- A. Radugin believes that the conditions of mass culture were, if not to the dawn of humanity, then certainly during the birth of Christianity, when massively distributed book "The Bible for the poor", which was designed for a wide audience.
- Another provision implies a later appearance of mass culture, where its origins are linked with the European literature of 17-18 centuries.At that time, widespread detective, adventure and adventure novels due to the large replication.
- Literally, in the opinion of Radugin, it originated in the United States in the late 19th and early 20th centuries.He explains the emergence of a new form of living arrangement - massivization, which finds its reflection in almost all areas: from political and economic to consumer.
On this basis, we can assume that the impetus for the emergence of mass culture became a capitalist view and mass production, which was to find the same scale implementation.In this regard, it has spread the phenomenon of stereotyping.The identity and the template - bright main characteristics of mass culture, which spread not only on household objects but also on the views.
Popular culture is closely linked with the process of globalization, which is done mainly through the media.This is particularly evident at the present stage.One example - yoga.Yogic practices arose in ancient times, and the Western countries did not have this any relation.However, with the development of communication began to occur the international exchange of experience, and yoga has been accepted by Western people have started to introduce their culture.It has negative characteristics, because the Western man is unable to understand the depth and meaning to understand the Indians doing yoga.Thus, there is a simplified understanding of a foreign culture, and phenomena that require deep understanding, simplified, losing its value.
Popular culture: the main characteristic features and
Its content has a casual nature of the destination.It is caused by daily events, needs and aspirations of the mainstream.Popular culture is opposed to elitist.
- It implies a superficial understanding of not requiring specific knowledge and, therefore, accessible to the majority.
- Stereotyping - the main feature of the perception of the products of this culture.
- Its elements are based on the emotional unconscious perception.
- It operates medium semiotic language norms.
- has an interesting focus and manifest a greater extent in an entertaining way.
Modern mass culture: "pros" and "cons»
Currently, it has a number of shortcomings and positive signs.
For example, this type of culture allows a large group to work closely members of the community that improves the quality of their communications.
stereotypes generated by mass culture, if they are created on a true classification, help a person to perceive a large flow of information.
Among the shortcomings highlighted simplicity cultural elements, profanation of foreign cultures and the tendency to Remake (recast once established and recognized elements of art in a new way).Last inclines to the assumption that popular culture is not able to create something new, or is capable of, but in small quantities.
