product - it works for the benefit of economic exchange.This product has two features: the exchange value and use value.
Value in
This concept refers to the ability of things to satisfy human needs, that is,their usefulness.Value in use has the following characteristics:
- usefulness of a commodity is determined by its properties.
- use value is characterized by quality, quantity, kind.
- useful products is the product or service.
- necessary to pose the question "Is this product in demand?".
- The need can be met in several ways.
- product - a common good, and consumer value has a social character.
- use value can not depend on the amount of labor.
- Consumer cost of service has no material form.
exchange value
Under the exchange value refers to the ability to share things on other things in certain quantities.This is done in the event that the goods are of different value in use.Exchange proportions - is the cost of mental and physical abilities of producers in the production of goods.Things are exchanged according to the amount of labor expended.
Classification of goods
All products are divided into two main groups: industrial applications, individual consumption.
private goods can be: long, short-term use, services and exclusive products range.
Industrial Goods - are materials and parts, supplies and services, capital construction.
most important product characteristics
Competitiveness of the goods - the ability to tangible and intangible assets to be attractive compared with similar products, due to its characteristics and consumer perception.This property is valued very highly by manufacturers.It determines whether the product or service is sold on the market and how well.In turn, it affects the profits of the enterprise producing the goods.
To improve the competitiveness of the goods taken various measures: quality improvement, marketing activities, including advertising.
product - a set of indicators that characterize its competitiveness.They can be divided into:
- characterizing price.It figures that characterize the economic characteristics of the goods.
- characterized by quality, ie,consumer properties, as a result of which the useful effect develops.This is a set of "soft" and "hard" indicators.
«Hard" indicators are divided into the following groups:
- specifications - the functions and properties of the goods, defining its scope, as well as the ergonomic and performance;
- regulations - indicators, which is defined by the conformity of goods to international standards, standards that operate in the market.
product - it is necessary for the life of every thing.It can act in a different role, but always created exclusively for human consumption, and meet their needs.
