to open a clothing store or a shoe, which will bring significant income, will have to spend considerable advertising budget, to buy goods in the most "fish places", choose a sensible personnel and we take into account a lot of nuances.If you have never worked and were not engaged in the business of fashion industry, it's best to start with a study of all the pitfalls in this sphere, but in no case do not rush into it without preparation.
The first thing you need to decide - the location of your store.This will determine to what price segment will belong to your product.
If you open a shop selling shoes, you need to determine exactly which category of the population will buy your product.Dear lineup will not be in demand in the area, home to poor people or young workers, and footwear economy class is not suitable for those who are used to buy expensive things.A more cost-effective option business happens if presented several departments: men, women, children.
If you open a store in the big city, you can experiment with brands and Privacy Policy.In small towns there is a better marketing of classical models at affordable prices.The store usually pays for itself in a year or two.The cost of opening such a business depends on several factors.It is necessary to take into account the sales area, the purchasing power of the area, cost of equipment, rent, maintenance shop.
to your shop became a popular place, you need to conduct an advertising campaign.If the brand new and has no support in glossy magazines, you have to create branding.If you open the shoe store without advertising company, though you do not have a large selection of products, you can be sure that it does not pay off.
desirable to conduct a market analysis of your city and the region as a whole, which is opening a shop.Be sure to check with your closest competitors.Try to keep track of how well the product is what it is, what positions they offer.Your product should be unique and have a competitive price offers, without this it will be difficult to fight for the potential buyers.Analysis of the market will allow you to determine the best geographical location for your store.Many people make mistakes when equipped market places on busy streets where there are few potential buyers.In this regard, one must be careful to count and think through all the details.The best place for the location - shopping mall, where specially come for shopping.But here you will have to wait a lot of competitors.
lowest price segment will provide you with a steady flow of visitors.People are not afraid to come in cheap shops.It is more difficult to win over the middle and higher segment.
should be noted that an important role for the success of your business will play a selection of the dealer from whom you take the goods.Price, models, discounts and flexible payment - it will directly affect the entire business as a whole.
In conclusion, it can be seen that the most successful stores are networked.For the other private shops "survive" and to earn wide recognition more difficult, whether it is the task of how to open a grocery store or a shoe.
