Influence income residents of any country in the consumer market, as a rule, due to the rather large number of factors that do not always find a place in the theoretical description.There are not only macro-economic characteristics of the region, or even micro, there are important factors and socio-historical and psychological characteristics.What is the income differentiation of the population, and how it affects the consumer market, we can clearly see by the example of assessment of income of the population of the Grodno region of Belarus.This monitoring showed that during 2008 - 2010 years in the trend growth of both nominal and real value of them, but their growth rates from year to year is slowing, declining per capita income.In general, for the period 2008 - 2010, the nominal income of the residents of Grodno region increased by 2.77 times.Moreover, their increase was not due to an increase in wages and other benefits, but also a decrease in the rate of inflation, due to, but because real incomes increased by 1.55 times and decreased income differentiation.
together with increasing cash incomes grow and the value of standard consumer basket.The subsistence minimum (BPM) per capita in favor of the period increased 3.48 times, which exceeded the number has exceeded the pace of income growth and led to a sharp decline in population, disposable income is less than BMP, and, consequently, also in the field ofdecreased income differentiation.
In 2008, in Grodno region below the subsistence minimum was 24.6% of the population, while in 2010 this figure amounted to only 6%.In addition, for the period fixed by the statistics of the increase in the distance between the BMP and sredneraschetnymi disposable income.On this basis, it can be argued that in the field of income differentials steadily decreasing, reduced poverty and a growing trend, showing the formation of the middle class, which in a social sense, is the main segment of the consumer market participants.
parameters cash income determines the amount of consumer spending, part of which is directed to the purchase of goods for personal consumption and payment services, ieIt represents the value of purchasing funds, which on average for the period 2008 - 2011 years in the Grodno region was about 80% of the cash income.In the last part of the cost of acquiring products in the region amounted to about 40%, which may, even if indirectly, serve as evidence of a sufficiently high level of income of the population.
And, if this figure in 2008 was 47%, while by 2011 it decreased to 39.9%.The share of expenditures of the population of the Grodno region for the purchase of products by 2.7% below the national average.
Revenue growth reflected favorably on the value of the realized demand, which can be estimated in terms of retail turnover.The dynamics of retail turnover of Grodno region indicates some positive changes in the consumer market in the region: in the period 2008 - 2011 years, the retail trade turnover increased by 1.68 times.These data suggest that the differentiation of incomes of the population is a dynamic indicator of the level of real incomes of the population and is manifested by absolute values and consumption patterns in the consumer goods and services.It is also important to establish a direct relationship between income levels, the degree of activity in the consumer market and the social structure of the region's population.
