Advertise in the world appeared almost simultaneously with the emergence of trade, which was one of the first signs of a civilized society.The oldest example of advertising that came to our time, is considered a piece of ancient Egyptian papyrus on which is written advantageous offer for the sale of slaves.From papyrus ads begins the story of the emergence of advertising.In ancient Rome and ancient Greece, used advertisements that engraved on copper plates and bone or written on wooden tablets.
history of advertising in Russia begins with X-XI centuries.At that time, Russian merchants began to use a variety of methods in order to better sell their products.In those days, the merchant class considered normal embellishment significant qualities of goods sold, deliberately mislead consumers.The most common method was hiring barkers who walked along the streets of shops and loudly praised the shop and sold their goods.
Extremely bright representatives of word of mouth advertising of those years were peddlers, who even got into folklore.Peddlers played limericks, nursery rhymes, rhymes, which are fun and easy to understand form of advertising their small goods (lace, ribbons, scarves, combs, whistles, candy, donuts, cakes) and they quickly sold out.The history of advertising in Russia also noted the invaluable contribution to its development cheap popular pictures.For the first time they are mentioned in the XVII century, when such amusing planks decorated royal chambers.These pictures are viewed loved Tsar Alexei Mikhailovich.
Over time, the pictures began to appear signs, which simply and clearly acquainted with different information or events.All of this was made out very vividly and colorfully.Soon splints have to be found not only in the imperial palace, but in many homes.The dissemination of cheap popular images firmly established and advertising information.When Russia began to gain momentum trade foreign goods, splints have become fashionable and outlandish advertised goods.
Already in the beginning of the XVIII century, published under Peter I «Gazette" begins dating print advertising.The history of advertising in Russia has received an additional boost when already in the XIX century in the press begins widespread advertisements.At the same time, in many Russian cities began to establish round tables on which promotional glued sheets.The same sheets glued on trams and Conca.Right at the entrance of shops and other establishments can be obtained from the hands of nimble boys promotional price lists and calendars.The development of medicine at this time also led to the need for wider awareness of the public with the possibilities of new patented drugs.
history of advertising in Russia has made great strides since the emergence of new methods and forms of advertising has led to the emergence of specialized advertising agencies, offices and bureaus.Radically history of advertising in Russia turned after the 1917 October Revolution.Advertising has been completely monopolized by the state first decrees of the Soviet government.It prohibits the use of advertising for the sale of goods, she was purely political.
return of advertising to its destination was only during the NEP.A striking example of advertising figures of the period can be considered as Vladimir Mayakovsky, who has given this matter a lot of the talent.Its bright and catchy expression has always attracted the attention of buyers to a particular product.However, Soviet society is gradually becoming acclimated unique advertising opportunities to the requirements of the existing system in the country.After the introduction of the country's market economy and the collapse of the socialist economy forms advertising in Russia was up to its true purpose - to educate a wide range of consumers with important qualities of the goods or services.
