quality articles - is not just a competent and unique text, designed in the same style, it should be optimized for indexing by search engines.And a really good text should be easy to read and allows the recipient to easily grasp the essence of the problems disclosed.
It may seem that writing articles, perfectly meets all the above requirements - this thing five minutes and does not require much effort.But the reality is that the majority of young journalists and copywriters forced to work hard to achieve a good result.The problem lies in the fact that the quality can be called only that article, which took a deep semantic analysis.This concept includes a comparison of the presence of a specific list of indicators with acceptable standards.If the figures do not exceed the allowable limit, the article can be considered successful.
first indicator - a so-called "water".This concept includes the portion of the text that little regard to the subject matter or issues raised in the article and does not assume any special meaning.The maximum limit of "water" in the text - 40%, otherwise it will simply uninteresting and meaningless.But, of course, that without it, too, can not do, or risk getting dry and complex text.However, there are copywriters who deliberately seek such a dryness to give scientific credibility and text.
in the semantic analysis of the text is also such a thing as "stop words".This category includes unions, prepositions and other words, ligaments, which are not recognized and are not perceived by search engines.At work it is necessary to take into account that the "stop words" are necessary, but their number should be no more than 5% of the content of the article.
main indicator in the analysis of the text is its "nausea."From it is required to give as such articles appear illiterate and unreadable.This reader from the very first proposals able to get a bad impression of the text.In this figure includes a tautology, which strikes the eye.In the normal range indicator "sick" of the text should not exceed 10%.
For real copywriters also important semantic analysis of keywords.They are the basis of any optimization and are essential for the promotion of sites using articles.Modern search engines already exists a special kind of search - semantic.He is a technology designed to determine what the user wants to say with the introduction of certain words in the search bar.The basis for the semantic search engine is just the meaning of words.
This technology determines how the words in your query related to each other, as well as takes into account their location and other parameters.
Consider a small example: you have used a search engine from a smartphone in search of a service.The semantic analysis of the word, which is the key to your request, to determine your approximate location, and give results that are appropriate for you, based on the data obtained.
There is also such a thing as the semantic core.It includes analysis of the problem and the creation of so-called "wildcard queries," that is a list of phrases that will promote the project.When you create a "mask request" necessary to carry out the semantic analysis of the key words directly related to the theme promoted by the article and display a list of synonymous and common phrases.
Thereafter, for each individual "mask" should choose mid-range and low-frequency queries.Be sure to take into account is also slang and borrowing from other languages, which allows to maximize the number of possible keyword phrases.Lexical and semantic analysis of the word in this case is especially useful, as broken down into its component words helps search cognate or related in meaning of words that can also be used in the semantic core.
last stage - this is an exception from the list is too rare and non requests.
