In 1956, Ford decided to focus not so much on power as the safety car.The company has equipped its model kits provide safety devices that include shock absorbing pad for the dashboard.
From the factory sent us to show the film to dealers, which was intended to prove how great security provides a new pad, if the driver hits his head on the dashboard.To illustrate this point, in the accompanying text, the film asserts that pad has such elasticity that if the height of the second floor to lose her egg, it will rebound from it without breaking.
Here on this hook, and I got caught.Instead of providing sellers the opportunity to learn about promising a security strip only from the film, I have decided to enhance the effect of the information practical illustration: Reset dominant eggs on the cover.
In the hall where the meeting was held regional marketers, attended by over a thousand people, when I gave a demonstration of the effectiveness of this stunning new pad security which the company is equipped with our models in 1956.
Expanding on stage covers band, I climbed with a box of fresh eggs on a high ladder.The first thing discarded egg did not get on the cover and sprinkle on the wooden flooring.The audience roared with delight.The second egg I aimed better, but my assistant, who was holding the ladder, chose this moment to move a few of her.As a result, the egg plopped down on his shoulder.This was also welcomed by thunderous applause.The third and fourth balls were right on target.Unfortunately, they immediately crashed.Finally, the fifth egg brought the desired result, and I'm standing ovation.
That day I learned two lessons for themselves.Firstly, you should never use the egg at a meeting of marketers.And secondly, should never speak to the clientele, not rehearsed what she wanted to say, and the fact that she had intended to demonstrate in order to induce her to buy your product.
Lee Iacocca, an American manager and industrialist.He was president of «Ford Motor Company» and the chairman of the corporation «Chrysler».
Photo source: uk.wikipedia.org
Articles Source: foxdesign.ru
