analysis of the operation of any company is the indispensable part of the work of its leadership, because it is thanks to the analytical approach of the company, we can understand, due to what factors it improves its position in the market and what factors, in contrast, pulled it down.This article will show you how to make a swot analysis on the example of the company AvtoVAZ.
So, first look at what a SWOT analysis?This type of analysis is the examination of cases on any company and the allocation of the four major categories: strengths, which help companies choose the top of the market;weaknesses, drawing firm to the bottom;the possibility of improving the current situation;threats, which may be subject to firm, and which may have a negative effect on the development of the company in the future.If strengths and weaknesses refer to the internal environment of the company, the threats and opportunities - to the outside.For such procedures as swot analysis, examples do not need long to find, because almost every company makes it either to the company as a whole or for individual divisions.
The purpose of this analysis is to systematize the available knowledge about the firm and bring them in easy to read format.As a rule, swot analysis of the commercial enterprise, or rather the results, hang in the offices of all the major companies in the most prominent place.This is to ensure that the information contained in the results of analysis are constantly imprinted in the minds of every employee of the company.
Now we try to spend swot analysis on the example of the company AvtoVAZ.
strengths of AvtoVAZ are relatively inexpensive products, the existence of significant industrial and commercial facilities, and, no doubt, love of the people - in its history vases became members of the families of millions of our fellow citizens.Thus, the main concern is the strong point of the warm attitude of the consumer.
However, there are weaknesses that significantly overshadows consumer opinion about the auto giant's products: it is certainly the quality of products.Insecurity production Togliatti group described in limericks, and anecdotes, and other forms of folk art.It is this weakness of the company is the main obstacle on the path to prosperity.
As for features, the main opportunity for the company can be assembled analog of Western producers.Production of "generics" have mastered the many factories of the CIS countries.AvtoVAZ is no exception, and at this stage successfully use the above feature.
AvtoVAZ The main threat - competition from eastern neighbor - China.That influx of even cheaper, but more poor quality products from the East undermines the position of the auto giant's strongest.The worst thing that compete with China is almost impossible - the consumer today willing to pay for low-quality goods, if it is worth a penny.Specific ways to eliminate this threat at this stage has not yet been suggested.
We have shown how to make a swot analysis on the example of the company AvtoVAZ.As you can see, the procedure is very simple, but allows you to quickly organize information about the company and suggest ways of its development (in fact, the second part of the SWOT analysis and Representing a forecast of the company for the future).In order to consolidate their knowledge and gain hands-on experience, we recommend you make a swot analysis on the example of other industries - for example, to analyze the activity of the agricultural company or a travel company.We wish you every success in the future economists to conduct SWOT analysis of the company entrusted to them!
