Questionnaires as a method of research (psychological, sociological and marketing) plays an important role in the life and development of modern society.It is with the help of specialists from different spheres manage to carry out various studies, action plans and clearly achieve high (and accurate) results.All of it is possible to clear the structure and regulations of any survey - the system of "question-answer".
The main advantages of this method - the possibility of obtaining information from a large number of respondents - a questionnaire as a method of investigation does not limit the number of participants, as well as ensuring a high level of mass study.Another positive aspect can be considered anonymous because the vast majority of surveys aimed at fixing the answers rather than to the individual respondent.However it is necessary to clarify that all this does not apply to questioning in employment where there are several other rules.
Survey as the method allows the study of short duration to get the maximum possible amount of information about any product, find out the views of society on some issues and in other similar cases.As the name of the method, it is based is the main means of fixing all the survey data, that is, profiles.If you seek help from a dictionary, you can get a definition of the word: a questionnaire called the set of questions (necessarily interrelated) for each respondent (respondent) to give a clear answer.The questions in the questionnaire may require the exact answers (mathematical) or expressing the specific opinion (sociological and psychological).Based on the responses experts and make appropriate conclusions on the issue of interest to them.
In today's world for the analysis of the views of different groups of people most frequently used questionnaires as a method of sociological research, so to create the corresponding profiles professionals working in this sphere, as well as the experienced psychologists whose task is well-written questions to the respondent.There are a few rules to so-called "questionnaire" should correspond.Firstly, the aim of the study should be correlated with the total number and content of the questions in the questionnaire.Secondly, in order to be able to analyze the results of the survey different focus groups at the beginning of the questionnaire should always be placed questions to clarify personal data interviewee - Name (in a small number of cases), age, sex and social status.Third, the survey as a method of study should not be overloaded with vague or insignificant matters, the statute from which the respondent will not be able to fully respond to the most important.
Above all questions in the questionnaire should be clear and logical to follow in a logical sequence, and gradually build up interest in the respondent (in the case of marketing survey).At the end of the survey is to question the most difficult, on the answer to that would have to think about.An important condition of the qualitative survey - the accuracy of the wording of the questions, not is ambiguous or unclear.It is impossible to create profiles to allow questions from several lengthy sentences, with the use of professional terms.Furthermore, if the survey as a method of sociological research is not, it should not raise questions about the memories, personal preferences or social environment in which the respondent lives.
Finally it should be noted that if you create a profile for any kind of polls on their own, do not forget to check out questionnaires.You can ask questions to people uninterested in order to assess how well the wording sounds and how easy is it possible to give an answer.If the "pilot" test will be held successfully - you can begin to study.
