Every company that is engaged in the sale of goods, assesses the situation on the market.The company will not be able to function successfully, if it is to make decisions that are contrary to the existing situation.This also applies to small and to medium and large companies.
environment - this is the current situation on the market at any time.It is influenced by factors that determine the value of securities, the price, the size of production, unemployment, etc.
When analyzed the market situation, it is considered a large number of different factors: the extent of business activity, the scale of operations in the market, the size of the competition, the ratio of supply and demand, the emerging changes in the economy sector, country, etc.The main impact on the situation favors buyers and producers the opportunity to meet the need arose.That is primarily the market situation is assessed from the perspective of supply and demand.And as this process has a stochastic nature, the situation is constantly changing.
Factors shaping market conditions, are expressed in a number of indicators.They help assess the condition of individual industries and the economy as a whole.The list of indicators depends on the object of study.They can be a segment, the country, the global economy and so forth. This indicator is material production sectors, monetary sphere and commodity exchange.
In the analysis of material production considering:
- the volume of production;
- order backlog;
- the size of employment;
- receipt of orders;
- the volume of supplies;
- the volume of capital investments;
- capacity utilization;
- payroll;
- the duration of the working week;
- the number of unemployed;
- the volume of capital investments;
- the size of the construction;
- the cost and quantity of construction contracts;
- livestock,
- the areas under crops;
- the volume of production in agriculture;
- productivity;
- the amount of manufactured goods;
- the volume of cargo transportation by river, sea, rail, air and pipeline transport.
market environment from a position of commodity circulation is seen by the following indicators:
- the amount of sales in wholesale and retail trade;
- the price level;
- the movement of stocks of products in the trading network;
- sales on credit;
- the size of the import and export;
- geographical distribution and commodity composition of trade: by country, region, etc .;
- the balance of payments;
- the movement of currencies and gold.
Market conditions are also evaluated on the following parameters monetary sphere:
- issue of securities;
- discount rate of various banks;
- the share price;
- profits of the monopolies;
- the movement of loans;
- state budget, etc.
Thus, the market situation is assessed by means of a complex analysis of a large number of indicators.It should be borne in mind that any of the factors described only conditional influence.For example, the supply of goods can not show any single digit.It is only about the company can be assessed.And once production is measured by a number of indicators: volume index of manufactured products, the degree of loading and other operating equipment.In analyzing the situation from the perspective must take into account the price indices of reference and an absolute value.This performance can serve only as a rough guide, as they may significantly diverge from the actual cost of the goods.For example, the oil market price and background may differ even by 30%.
market environment is constantly changing under the influence of many factors.Financial analysts must be very attentive to the changes to the company's work has been most effective.
