Distribution - what is it?This prevalence of goods or services in a particular area, or taking into account the distribution channel.There are two main types of distribution: a balanced and numerically (quantitative).If you have previously come to the fore market producer, then there are companies that produce goods put their conditions now in first place of the consumer market.Place shopping and convenience is becoming increasingly important.That, in turn, affects the cost of the product.
and numerically weighted distribution
weighted, or quality, distribution - what is it?This indicator shows the share of sales of the product in a particular category.For the calculation of the weighted distribution are taken into account only those outlets that have at least one UCC product.
numerically, or quantitative, distribution - is an indicator of the percentage of outlets, which represents at least one UCC products.
Development
distribution of today is of particular importance is the place where a certain product is presented.For one category of products are almost identical, and their cost and packaging.We must not forget that the distribution without the buyer can not get the goods physically.Moreover, if it is incorrect, commodity purchase far fewer people than in the case if it is correct.
distribution of goods needed for production came from the producer to the end consumer.As a rule, for this purpose, marketing channels: transport, logistics, warehousing, and retail trade.Unexpected moves at this stage may contribute to a significant breakthrough in sales.
Positioning goods
Many companies in order to enter the big supermarkets, are willing to sell their products in almost loss.Collaborate with them by such shops requires positioning, that is, it carried out the physical distribution.What is it and how it depends on the positioning?On how and where the goods will be submitted it depends on what will be the rate of physical distribution.What it is: selective, intensive and exclusive.For example, representatives of the companies and a solid fashion brand are required to ensure that their products are brand not sold in markets or shopping centers, consisting of small pavilions, as it affects the position of this brand.
MLM
This approach to sales, as a multi-level marketing, can achieve tremendous speeds.But such a distribution (which it is in marketing, we have already identified) occupies a special position in the minds of consumers.On the one hand, many people in such a position denied the opportunity to purchase products sold only through selected distribution system in retail stores.But, nevertheless, the loss of this part of the target audience is compensated by attracting more customers, which, thanks to this method of distribution are able to arrange presentation of the entire product promotions.
should be noted that mediation is in principle approved by the public and not only in Russia but also in almost all countries of the world.It is believed that intermediaries earn on the air, and because of them the ultimate value of the goods several times higher than the selling price.
