ability to clearly express their thoughts, persuade and entice on its side large audience has always been considered a very valuable asset for the person.Success in many areas depends on the ability to communicate with people.Some of this skill is inherent in their nature - they are considered natural-born speakers.Another is his study, especially if the required position or personal goals.
There is even a science called rhetoric.It's a scientific discipline that studies the laws governing the formation, perception and speech transmission quality and good text.In ancient times, the term was used only in a live its meaning.It was believed that the rhetoric - this rhetoric, the ability to speak in public is excellent.Later, the concept was expanded to mean by a craftsmanship and impact theory, appropriate, harmonizing speech.
The term came into Russian from Greek.The most appropriate synonyms to it will be "eloquence" and "oratory".At the beginning of the emergence of this discipline began to emerge clearly the two approaches with respect to the perception of oratory.Supporters of the first direction believed that rhetoric - it is the skill of persuasion.They believed that the most important thing in eloquence - it is the content of the idea.A striking example is the rhetoric of Aristotle.This for a good speech is the one that brings the effect convinces gaining acceptance (empathy, sympathy, acceptance) and encourages the audience to certain actions.
Others focused on the style and form of speech.For them, rhetoric was simply the art of decoration of speech.A well-known representative and founder of the school is an ancient orator Isocrates.Proponents of this trend at a good speech meant lush decorated it built according to the rules of aesthetics.The persuasiveness here also affects the evaluation of a syllable, but it was secondary and not the sole criterion.
Modern neoritorika became harmonious union of "literary" and "logic" of the school.The results obtained in the "literary" direction, used to this day.Moreover, the aesthetic quality of speech have some researchers rhetorical priority.Nevertheless, for most logic still dominates.
Currently oratory is traditionally divided into two divisions: private and general rhetoric.Private focuses on the characteristics of individual types of verbal communication, related to the functions of speech, terms of communication and different spheres of human activity.Overall rhetoric - is the science of universal rules and principles of construction quality, good speech, which do not depend on a specific area of speech communication.
traditional art beautifully and convincingly speak of the future lawyers and businessmen are taught in universities.However, if a person works in another field, there is nothing stopping to find free time and to educate ourselves.Business rhetoric is one of the most practical subsections of this interesting science, surely come in handy in the life of each of us, especially in these so difficult times.
