To become a successful enterprise management should know that it is necessary to the consumer.Get as much information as help tools such as marketing research.
Marketing research, it is nothing but a collection, display and analysis of information on various aspects of marketing.Also, it is understood a function that links the information through the enterprise with customers, markets and competitors.
These studies used the information that was obtained through primary and secondary data.Primary data obtained by means of the so-called field trials through observation, interviews, etc.Secondary data are not the result of studies and can be obtained earlier than were started marketing research.But despite this, the secondary information has several advantages: first, it can get much faster in comparison with the same experience;Secondly, the cost of their production is negligible;third, significantly increase the effectiveness of primary information.
In large enterprises all ongoing studies are combined into larger marketing information system, which, in turn, are part of a larger information management system of the company.
But whether it was appropriate to carry out this activity?This question confronts every leader.In order to determine the extent necessary to carry out the experiments, the firm must constantly monitor the status of their external environment to make its monitoring, which provides timely information on the state.
The second step is to clearly define the problem to be put before the market research.This is the main key to the success of the experiments.It often happens that companies do not know the problems giving marketers random ideas that are not only not solve the problems of research, but can worsen the situation of the enterprise.
In the third stage, the choice of methods and techniques for carrying out experiments.Among these methods is isolated statistics, multivariate, regression, correlation, simulation, deterministic and hybrid.
After selecting the method of the turn have direct experience and experiments that aim: getting the initial information.Experiment - is the management of the independent variables in order to determine how much they affect the dependent variables.One of the experiments is to test the market, which is to test the product distribution channels for the production of goods.
On the basis of data from studies, management selects the optimal strategy for the development of the company.
