enemy in the form of malicious competitor or weasely spy - that may be the best reason to feel superkomanda ?!And if there is an enemy?It should come up with!
«It is human nature to hate.For the determination and motivation people need enemies: competitors in business, rivals in achievement, opponents in politics "- Samuel Huntington wrote in his treatise" The Clash of Civilizations. "Actually, the idea that business is reminiscent of military action, it is unlikely someone could surprise.
But despite hefty shabby similar conclusions, and to this day, Coca-Cola had to monitor the actions of Pepsi-Cola, Kodak competes with Fuji, while Google is actively prevents live Microsoft.
However, the excitement with which the employees of these companies are struggling with the competitors, makes believe that it's not just a desire to "take over the world."It is possible that one of the sources of the formation of such a situation, it becomes much, zameshennogo on a sense of belonging to "their" and contempt for the "other", the corporate spirit.
to the staff have always been in good shape, do not feel relaxed and complacent, certainly need to form the idea of an aggressive environment in which to live company.
Anyone smallest success of the competition every employee, from the CEO to the janitor must be taken as a personal insult.
regularly at meetings of different issues incorporated in conversations with employees to use the "war" vocabulary "to fight for the customer", "seize the market", "discourage project", "to break the competitors", "expansion", "counter-offensive""attack" and so forth. To carry out more training with the "battle" theme.
their business ideas can be illustrated by the statements of the famous strategy (Sun Tzu - "The Art of War", Carl von Clausewitz - "On War" and so on. N.)
Any failure of the company to be construed as the machinations of rivals.Every failure of competitors to be presented as its own merit.
about the events in the offices of the employees of competitors should know better than that, what happens in your own company.You can use the internal e-mail distribution and other features of the system of internal communications.
image of the "enemy" is necessary to form the first day of work in the company.To maintain morale is excellent information in the form of corporate stories, distributed in informal communication.
for use in aggressive companies originally selected desirable employees are not inclined to pacifism.The ideal profile of the candidate - a man 20-28 years old, extroverted, with an average level of intelligence, the athlete (team games, martial arts), ready to compete, moderately selfish, with high self-esteem.
Articles Source: rokfeller.ru;rosrabota.ru
