to the client-Artist are always unspoken bargaining point, the prevalence of requirements from the customer, and the restriction of the data requirements of certain prescription frames representative services.
This article attempts to analyze these components.So, in order.
Subjects of translation chosen by chance, because it is quite interesting in terms of the variation in the ratio of customers to translate documents and artist services, namely translation agencies.
customers demand:
- Inexpensive translate text or documents with notarization.
- as quickly as possible to get the translation.
- have a quality (professional) of the order.
foregoing paragraphs are the main criteria that govern every sane client Translation.
by the agency, there are certain rules under which completion, the translation process and is determined by the ability to perform the order, for example, to the day.
These rules are:
- physical (capacity) ability interpreter (translation of 7-8 standard pages per working day) at which the guaranteed effective implementation of transfer according to the academic regulations.
- Necessity notarization of the translation (it takes at least 10-15 minutes with the preparation and certification of documents, provided that the notary's office is next).
- staff and presence editor (an indirect factor for the customer).
- Language , to / from which you want to translate the text (the volume of translation into rare languages is slightly lower than the standard rate of up to 5 pages per day).
- Subjects translation (medicine, engineering).
Often these norms customer perceives with understanding, even in the case when a certain urgency of the translation.Naturally, the criterion of the correctness of the translation is prevailing in relation to the criterion of the speed of translation, especially when it comes to documents such as research protocols, medical appointments, technical manuals, etc.
criterion value when the transaction is an important and at the same time is not a major factor in placing an order in a particular translation agencies.
formula that allows a high probability receive the order, can be represented as a set of measures, processes and criteria for determining the quality of agency services, combined with reasonable by the agency to transfer rate.In this case, we come to the human factor, namely the person who conducts the communication from and to the name of Translation and practically implement the formula of efficiency of translation services.
from the person depends on the proper flow of information, clarity in explaining the main parts, the efficiency of the management of the entire process of product creation.So in this case the product is professionally executed translation.The incumbent of the respective position or trustee translation agency and has become the main link between the objections, fears, desires, and goals of the client's request Translation.
Subconsciously when ordering customer wants to receive not only the translation of paperwork, and quality service.This desire extends to the urgent translation of documents and term for each major project to translate longer texts certain thematic areas.Such a requirement is a general criterion for the customer ordering the service.Jobs, in turn, requires specification of processes, which allows to eliminate the concerns and experiences of the customer.
Bureau engaged in translation work may have a solid title, and expensive office site, a wide range of services and at the same time work without customer orientation.People that applied once, is unlikely to return to the order again.What's in this case evaluates the customer why he behaves?
On this issue there is one simple answer to this Office people work out, and do not create a product.Right there, where managers who receive calls and meeting guests, eager to improve, long-term cooperation, trying to extend the dialogue, give the customer more time than technical work.Just feeling good customer experience from the visit to a translation agency.Such agencies exist motivation, focused on each client.This approach brings results in the form of return customers who had previously performed certified translations (translation with the stamp of the agency) and were satisfied with the work of the Bureau, as well as a prerequisite influx of new customers.
Summarizing material tezisno want to present a brief summary of this article:
- literate (detailed steps) dialogue between the Agency and allows potential customers to establish cooperation and to show concern for the first stage of the order;
- quality translation of documents or texts to perpetuate and develop long-term partnerships;
- true concern for the needs of the customer by the Translation allows leveling cost barrier.The customer will gladly order the translation of documents with notarization , apostille on official documents, consular legalization, reclamation of official documents and other necessary services to him.
professionalism in this all is a major criterion for success.
