Internet is known that it is often people leave their personal data, which unscrupulous site owners can use for personal gain.And even if this information is minimal, but the mere fact that a mailbox full of spam with a variety of offerings, says that the privacy policy at any site a bit weak.
Legal basis
Not so long ago privacy policy for the site was something very unclear and unnecessary.However, the legal framework has changed a look at the mystery of the personal data of Internet users.
Today, there are laws that regulate the activity of most resources, working with personal information.In Ukraine, it is the law "On protection of personal data" in the Russian Federation - "On Personal Data".These normative documents established that any personal information collected including the site should not be exposed to third parties.
In addition, the resource is required to inform the purpose for which the information is being collected, how it will be used and how the owner will protect it from getting to the third parties.This document, called "Privacy Policy Information", to be published in an accessible form and in a visible place so that everyone who visited the site, he could get acquainted with it before post any information about yourself.
What data privacy policy apply?
answer right away: all.On the Internet, people are left at the time of registration on the site a variety of information about themselves: the name of the card number or to a bank account.All this is considered secret information that should not fall into the hands of third parties.And if the name is not so scary because it could not verify the bank account - it's classified information, the disclosure of which could cause financial losses on the part of the user.
collecting any data about a person visits your site, remember that name, last name, first name, address, date of birth, and even the dog's name - is secret information that people share with you, to get up to the level offered by your service.If this information falls into the hands of others, trust in your resource falls.In addition, it can be a cause for legal action on the disclosure of confidential data.
Why collect information?
Internet is full of many interesting sites, but the person often loses an interesting resource, barely covering the tab in the browser.To avoid this, the site owners collect data about visitors to periodically remind yourself interesting news and promotional offers.Privacy Policy Google is an example of how to integrate together multiple resources belonging to the same company.So, leaving his personal data, the user will meet them on the adjacent sites.This is done in order to best meet the needs of people.
retain visitors and meeting their needs - with these objectives sites collect e-mail addresses and names.The online stores are all a little more complicated, because the person will be required to make financial transactions.Therefore, the data are required more and privacy policy for the site should be stricter.
rules of writing
To begin to understand that the privacy policy - it is a legal document that has passed the expert analysis from specialists, confirming the right of the owner of a site for the collection, processing and storage of personal data of Internet users.
Therefore compilation document bears a great responsibility and must be maintained strictly by the rules.Fortunately, clear standards for what and how to write laws are not dictated.However, some features are still there.
style of presentation has to be official business, as it is a legal document that can be taken into consideration even in the court proceedings.It is necessary to submit all the information clear and understandable language.Correct the document, which lacks any ambiguous or not quite clear wording.
good privacy policy for the site, a specimen of which should be familiar to any owner of an Internet resource, concise and voluminous.It is not necessary to detail to paint, how it will be processed and stored personal information.But to reduce the important points is also not recommended.
phase of the
to your privacy policy, the text of which is located on the site, was clear and logical, to start to examine the legal base to know what you are entitled to, but from what is better to abstain.
samples of the document is better to look for a reputable resources that are owned by big companies.The fact that they have laid on the state attorney, which is similar documents.
Record all the items that you need to specify in the document.At the same time in the early stages, try to do this without outside help and tips.Clearly shall describe when and how you will use the data as the person may require you to destroy information about themselves.
is important to specify your own risk if you suddenly get the information to third parties.It is better to include a paragraph about what will happen to the data in the event of the sale of the site.If you are using third-party resources, such as payment systems for example, do not forget to mention this because it is also necessary to specify the data your users.
Reread your finished document and check it with the samples, adjust and publish the most prominent place on the site.
Skilled care
course, know better than anyone what a privacy policy, specialized lawyers.If your life requires the collection of a large amount of customer information, it is recommended to seek help is to them.For a simple site quite typical document that ensures that the user name and e-mail address will not fall into the hands of third parties.For online stores and major portals better to be safe from all sides, especially if you are dealing with a rather personal information.Lawyers quickly and easily create a document that will affect all areas of your business, make sure that there were no ambiguous expressions, and gaps in the Privacy Policy.
paid once a professional, you guarantee yourself completely legitimate activities related to the database of personal customer data.And the trust of users increase to the company, which this document, not a note like "I will not tell anyone.Honestly!".
Conversion and Privacy Policy
Even the most simple privacy policy, a specimen of which is on each site, helps to increase the conversion of the resource, if it is properly drawn up.This is one of the results of research in marketing, which is testing landing pages.He found that the expression of assurance that personal information does not fall to third parties and will not be used for other purposes, increased the confidence of the people by nearly 20%.On the scale of a few thousand visitors a day it is not a small figure.
But, referring to the guarantee of non-disclosure of data, you should avoid words with a negative connotation.In the study it was the word "spam".Seeing him, almost 19% of people have refused to leave their data on the site.
guarantee the safety of personal data always increases the credibility of the site.This is very important because the Internet - a place where a lot of scams, and to prove to people that the site is honest, not so simple.
Who needs this document?
Ideally, you need to have each had a privacy policy for the site.The sample was composed competent lawyer, a document will be the basis, which is a guarantee of the safety of users.But first of all it's worth to take care of online shopping and social networks that have three-dimensional database.Also do not forget about the document information and educational resources, which is very important element of a delivery by e-mail.Simple sites can dispense with the privacy policy, but if they do not collect information.Otherwise, you may run into a lawsuit.
Legal consequences
fair to say that the privacy policy - the "dead" section of any site.Only a few people are reading it before you take any actions.But it is very important because it insures the resource owner from possible litigation.
In many instances there is a clause indicating that the person automatically agrees to the terms of the document at a time when you send your data.If the site does not have any document regulating the activities of your personal information, which means that the owner can sue for the disclosure of the information itself.Therefore, publishing online privacy policy, you assure users that will treat their data responsibly, and at the same time insure yourself from unnecessary red tape.
