How to write an ad, to be effective and produce the desired results?This question is raised by many people who want to sell something, whether it's real estate, machinery, clothing and household appliances.The most important thing in any sales letter - it has to "hook" a potential buyer.Therefore, deciding to write an ad, you need to come up with the most interesting headline.At the same time it must be aimed precisely at the person looking for this product, which means that it must be present name.In addition, many marketing experts advising how to write an ad, offer to include in the title of any "flavor" to stand out among the mass of such proposals.You can, for example, do not overload it with unnecessary words, but just play case letters, make a spelling error, like a typo, but does not indicate ignorance.Next
specialists who know how to write an ad about selling, it is advised to specify the characteristics of the object.We shall be designated the most basic parameters relevant for the majority of readers, not only for the current owner of the car or apartment.However, you can not be too concise, it is desirable to add what some adjectives, favorably emphasize the benefits to the buyer.Therefore, decide how to write an ad, it is necessary in each case.For example, when it comes to apartments, will appropriate the word "large", "light", "intimate area", etc.For a car advertisement can be supplemented with information on careful operation, systematic MOT, new tires, good condition.
indicate or not to indicate the price depends on the sold object, therefore, deliberating over how to write an ad, it is advisable to study the market.If it is a stable and strong fluctuations of no value, it can be pointed out.This will eliminate people who are not yet ripe for a deal, but only suggestive reference.If the market is not particularly stable, the fixed price may introduce potential buyers to mislead and scare them away.Due to vibrations, it may be lower or higher than the real one.In such situations, the price is better to write a comparison: cheap, expensive market.
coup could be an indication of the reasons for the sale.And not necessarily that this will be true.The main objective of this technique - to attract possibly more advantageous (compared to the same advertisement) the terms of the transaction.For example, often write that this or that object is sold for departure or plans to buy a property.At the same man reading an ad, it will hope that because of this, the owner of the car or garage need money urgently, and therefore have to make concessions on certain points.And one more important detail: it is always advisable to write about the possibility of bargaining, in fact, "moving closer" to a certain amount, you can save time and eventually be the winner.You also can not forget that, pointing to a phone number, you must select the one to which necessarily someone qualified to respond to the buyer.
