Scientists have learned to predict human response to music, hearing it for the first time, up to the purchase probability disc of music.
At the time listening to a particular piece of music on the human brain activity in the area, which is known as the center of pleasure, it can be a very high probability to predict a person likes what he hears or not.And, if you like, how much.
According to the head of the research team from the Institute of Neurology at McGill University in Montreal (Canada) Dr. Valori Salimpour, this part of the brain involved in the formation of our positive expectations.Listening to good music evokes strong positive emotions and is one of the most powerful emotional pleasure for humans.Therefore, in anticipation of a new piece of music listening, the human brain creates certain expectations with respect to this action.Stormy fun activity in the center of the brain suggests that these expectations were justified, and the person is willing to spend money to buy a disc.
However, not all limited to the activity in this part of the brain.The fact that the pleasure center is connected and actively cooperates with the auditory area of the cerebral cortex.The more pleasant to listen to music, the more interaction between these two zones.Similar interactions recorded between the center and the pleasure areas of the brain responsible for the creation of high-level relations, memorizing complicated passages and those parts of the brain that are responsible for the link between emotional value and leadership to a particular action.
other words, the brain determines the value of music through communication and interaction between the ancient center of the brain responsible for pleasure, which plays a crucial role in securing behavioral patterns, it is necessary for survival (such as food and sex, etc.), and mostsophisticated and complex in terms of evolutionary areas of the brain responsible for cognitive processes.
«It is amazing also because that music is made up of individual sounds, which, when heard them separately, will not produce a similar effect.But organized uniquely individual sounds can be fun and it is perceived by the brain as a pleasure, "- says one of the leaders of the laboratory studies of the effects of music and sounds to the brain.- "The integrated activity of brain areas responsible for storing, forecasting and emotions allowed us to confidently attributed to the music aesthetic and intellectual pleasure."
characteristic that brain activity was different from all the people who volunteered to take part in the study, depending on whether they decide to buy a particular disk or set aside as the less desired.Scientists also say that the auditory cortex area each person is completely unique, so that the music that is heard each completely unique to some extent.In addition, the perception of music is associated with the previously tested the feelings and emotional associations, which are also quite different from all the people.
We constantly make a choice in favor of certain pleasures and sensations, and our study provides neurobiological basis to confirm that it is possible to predict a person's actions, depending on the stimulus, watching his brain activity.According to scientists, have made their opening great prospects of application in various fields of science, especially in neurobiology and psychiatry.
To apply this discovery in sales marketers will have to figure out how and what to replace in the music stores magnetic resonance tomograph with which observations were made for the study of brain activity in order to understand what potential buyers like and what does not.
Articles Source: detalimira.com
