type of advertising is closely linked with its objectives, and those, respectively, with populations that are potential consumers of promoted goods or services.Before you make a choice in favor of one or another of its kind, it is necessary to determine the objective you want to achieve.
mainly advertising campaign aimed at creating an image of the product and the company.Its main goal - to familiarize the user with the goods, with his appointment, properties, as well as the activity of the company, with the advantages that the buyer will get, if we turn to you.
second goal - to create a favorable impression of a particular company or product.In general, the main purpose of all this "action" - fixing in the minds of many people a positive image of the company or product.
Advertising focused on the image, very often acts much wider than any of its types.It is directed not only to the customers and a wider range of the population to ensure that in the case of expanding the range of products and activities, the company or the products could already cause positive emotions in consumers.
advertising on TV, for example, involves the creation of a positive image of the company or goods from the general population.This method can help to smooth the failures of previous campaigns.
most effective steps for image advertising:
- advertising on TV;
- outdoor advertising;
- promotion in magazines and newspapers;
- participate in various charity events, which will then be highlighted in the media.
often national image advertising practice advertising can afford us who remain stable position on the market, therefore, a steady income.This applies to companies that are engaged in manufacturing and sale of products.Quite different things are in the service sector, particularly financial.
with advertising aimed at the formation of the image, begin their work investment funds and banks, because without customer trust and image, they will not achieve tangible success.
Targeted advertising on TV is inherent to large firms in the implementation of major advertising campaigns.Even before that moment will be released as the products, goods and services on the market, it is appropriate to conduct a preliminary "preparation" campaign that will inform, that such and such a number of firms on the market launches a new service or product.
