's economy has long been a driving force of any state.Even if the term did not exist, humanity has sought to benefit from the produced goods.The history of the concept of "economy" has its roots in ancient Greece, where the philosopher Xenophon first to link two words, meaning "household" and the law.
If you look at the history of civilization, it will be possible to divide it into several historical stages, significant for the development of the economy, as a science.At first, people used the banal system of commodity relations.Barter - the system of exchange of goods, is in excess to the desired product.Such an approach exists today in many countries, who live below the poverty line.
next step in the development of economic knowledge was the emergence of money.Money - an analogue of any product, expressed in convenient for all participants trade form.In times of constant wars, barbarian invasions and the capture of territories as used in this rare metals - silver and gold.It was with the advent of money, it is possible to talk about such a structure, as a full-fledged market.Subsequently, the silver and gold replace paper banknotes having the denomination.
What is the market in fact?This kind of commodity-money relations, which involve the exchange of goods.In the early twentieth century, there was a need for specialists in the study of the various markets.Such specialists are now called by marketers and their activities - "Marketing" (from the English "market", "market").
Marketing research are intended to predict the demand for manufactured goods, the need to calculate its market and sales volumes.Now a lot of companies offering such services.Fewer business owners are willing to risk entering the market with its proposals, if they are not backed by specific knowledge of research.But since not everyone can afford the necessary order from competent and experienced professionals, many rely on the finished work in marketing, which is not always a good effect on the results.
What is there may be a bug?Ready-made marketing research, it would seem, is available and offered at affordable price.But it is made under a certain average buyer, which can only hurt the company's customer.It is much better when consulting firms are working directly "on site", based on data about a particular company.
Accessibility of the "universal" work can also do more harm than good.It is easy to imagine the consequences if the same research will benefit competitors.But at stake is not even money, and the entire business as a whole: its development and future assets, which he already possesses.
And the third important factor.The process of updating can destroy the only difference between attractive and ready to study what is being done to order.The cost may be equal in the end.
The bottom line is it that ordered the work on market research goes much more profitable than use the services of a generic type.
It is also important not to confuse marketing with simple social surveys.Training is conducted in an expert economy where the more advanced form.Not surprisingly, the marketing experts often Profile taught in technical colleges, and sociologists - in the humanities.All professionals working with the economic capacities, must be able to take it to plot and analyze, in contrast to the humanities departments, where the emphasis is on psychology and communication.
