order to make decisions about the actions of the market, ordered market research.Their results are essential for entrepreneurs and managerial staff.
Entering the market of any product requires investments, sometimes significant.The entrepreneur or manager there is an assumption based on the insight that this particular product will be in demand among consumers.
This intuitive assumption is most often not a reliable basis for investing a lot of money.These hypotheses must be confirmed by the study of consumer demand in the market, measured and presented in numbers to significantly reduce the risk of a specific event.If
Order market research, which will be conducted in a professional manner, the risk of bringing to market the product is reduced many times over.
But the entrepreneur must always remember that the marketing - that is, information which do not practically possible, but only in the "hands" capable.Marketing consists of several steps:
1.Sbor data.
2.Utochnyayuschy poll.
3.Analiz data.
4.Sostavlenie plan.
5.Vyrabotka research methodology.
6.Sostavlenie report describing the purpose of the study, its objectives, methods, findings and recommendations.
This entire process takes time, and sometimes the results are useless.But they are completely useless in this case can not be called as an entrepreneur may decide on the nomination of the product on the market and on the basis of the preliminary findings of the study based on their experience.
In some firms, especially large ones, have marketing departments.But, given the psychological factor, their conclusions are sometimes not entirely objective.
For this reason, especially when significant investments planned, advised to contact the independent marketing company.
To order market research, it is enough just to choose one of the companies specializing in corporate development and contact their specialists, who are always ready to discuss all your details.It happens that they have already carried out similar marketing research and can offer you a ready-made materials.If they do not have such information, they will prepare you an offer for the new marketing study for your request.
Most consulting companies engaged in marketing research competitors, consumers, industry markets, suppliers of goods and services, including price controls, promotion programs.
There are several types of market research:
- "exploration" - a marketing research that is carried out before a decision or an action performed.The methods of exploration of marketing research include analysis of secondary data, case studies, the study of previous experience and the work of the focus groups, benchmarking;
- "descriptive" - a study in which experts answer the questions: Who?What?When?How?Where?Most of them are obtained by means of desk market research, focus groups, surveys, hall tests.However, the question Why?this study does not give the right answer (for example, why the increased sales following the introduction of loyalty programs?);
- "casual" - a study that represent the analysis of causality and the definition of actions and decisions that led to the current results.
