efficiency of the enterprise depends on the proper use of marketing tools.In the development of any enterprise analysis of marketing activities is an important link in the chain of success in improving its financial condition.The work usually begins with a study of the demand for products, markets its sales potential customers and competitors, the level of market prices, the availability of the necessary assessment of the material and technical resources.
analysis of the demand for products
determine the direction of the business will help analyze company's marketing activities.Demand for the products reflects the amount of goods or services which are necessary to the consumer that he can buy a certain amount of time for a certain price on a certain market.The analysis reveals the level of marketing activity depending on the demand for a particular type of goods, the specific services on price and quality of these products, the level of income of buyers of interest rates on deposits from inflation expectations, and the like.
analysis of marketing activities gives you the opportunity to develop the necessary strategy and tactics of enterprise development, provide a rationale planning and management decisions, monitor the implementation of decisions and plans, identifies provisions enhance the efficiency of production, opens the real field performance evaluation
analysis businesscompetitor activity
When a company launches a new product, provides a broad advertising in the broadcast and print media, allowing consumers to try a new product in hopes of increased demand for it, competition at this time, too, are on the alert and provide any information occasions.Here at this time is to ask what action competitors may affect the level of sales.
In this case, needs a good analysis of marketing activities in order to understand and prevent proper time financial and organizational actions losses to optimize business processes, improve the efficiency of its business innovation activity in the conquest of the market.
effective marketing studies may depend on the depth study of certain subjects, popular themes, the time of a specific market research, as well as geographical origin of the investigated companies.
analysis of the markets for products
a market economy be subject to important economic and financial performance of companies from the state of the markets where the company made sales of products.
analysis of the marketing environment provides continuous monitoring of the position of each of the types of products in all markets during the last few years.
analysis can show that over the past years for certain products in the domestic market demand has fallen, fallen and its profitability, and other products on the demand increases, the volume of sales and profitability increases.This suggests the need for detailed ongoing analysis of the marketing environment, its development strategy and pricing policy.
In analyzing the markets for their products marketing services should study and performance, production technology competition, the quality of their products.This analysis will enable the enterprise to more optimally and reasonably predict the activity, find the most effective innovative directions for expansion on the market its own niche.
Usually, the stage of growth of the enterprise is characterized by long-term benchmark for the maturity phase characteristic in the short term profit.At the stage of recession discounts apply until new products.
