lasts more than three decades of confrontation against PC "Mac".And if a personal computer, a descendant of IBM PC, had to deal with almost everyone, the work of the "Mac" just happened.What is that rare bird - the computer "Mac"?And one not very popular brand for so long unable to hold the line against numerous opponents?
origins business phenomenon
Let's look at the history of computer technology, the beginning of the eighties of the twentieth century.At the time, Apple was a small company founded by two enthusiasts - Jobs and Wozniak.They managed to bring to the market a couple of fairly popular models of computers for home users.
And about that time, in 1981, marked by the giant release of the first IBM PC.Most small producers have embarked on the compatibility of their products with the IBM PC, knowing who will be the flagship of the emerging market.
But do not take such a decision at Apple.In 1984, Jobs presents the computer "Macintosh" 128K - the ancestor of the family of Macs.
From the 80s to the present day
highlight of the first model, which gave not get lost "baby" among the products of larger companies, became the GUI.While experiments in this direction were other developers, commercial computers of that time had to be managed from the command line.
history of Apple products deserves a separate article.It is worth noting that in addition to the graphical interface to the "Macintosh" was first used a computer mouse.But the gap from the PC to the creation of a color monitor cost the company a significant market share.
Desktops "Mack" - is, first of all, candy bars.It is worth remembering the famous "transparent" triangles iMac G3, the issue of which marked the return of Steve Jobs to Apple in 1997.Or white hemisphere iMac G4 with a monitor on a thin stalk.
But you can not forget about Apple's success in the production of notebooks.PowerBook 100 has been phenomenally successful for its time (released in 1991).No wonder after a half decade of Mobile PC magazine called it "the best gadget of all time."A produced so far are striking modification MacBook Air ultra-thin body and elegance of design.
Design and PR
Still not technological innovations allowed to live and develop brainchild Jobs.The basis of the success of Apple was the correct positioning of its products: "If we do not mass produce the computer, it is not because we can not, but because they do not want." Mack "- a computer for the elite."
"Think Different" ("Think different") - a slogan at all times.To win the hearts of their customers, Apple tried to convince them that they are special.The idea may not be original, but perfectly embodied.And still it works when the products are now opposed to the mobile market horde androids.
Trunk concept of "otherness" was subordinated to the bright, original, and sometimes shocking design.Even those who did not plan to buy a computer "Macintosh", photo of Apple's new products have been treated with interest.
Even technical developments defined marketing strategy.Bad example can be considered a release without the keyboard arrows for the first "Mac".This innovation has not met understanding among users and developers, and two years later returned to the arrow.
Unity "hardware" and software
the PC market was a tradition that the "hardware" some companies do, and software written by others.But it is not at the "Yabloko": he "Mac", the operating system and much of the application to it developed by Apple.
Of particular note is the original Operating System "Mac" - OS X, because in addition to the design and the reputation of "chosenness" it is most attracted users.Celebrating stylish design, ease of acquisition and system configuration, reliability.Unfortunately, some users mentioned advantages may seem disadvantages: in MacOS X are difficult to configure both appearance and functionality.
"Mac" and OS X have always been inseparable, but in recent years, after passing Apple's processors Intel, antagonism "Macs" and IBM-PC sovestimyh greatly reduced.Now you can install Windows on the "Mac", the MacOS operating system by means of special patch can also run on a PC.That's just the quality of the functioning of OSes on the "strange metal" significantly inferior to the traditional bunch of Mac - OS X.
Advantages and undelivered
to work in the office and for the majority of home users 'Mac' might be the best one.The only common disadvantage of Apple products is its price.The computer from another manufacturer with the same characteristics will be cheaper.The owners of "Mac" generally argue that their computers last longer, but it may be due not so much high quality as conservatism users' Macs ", which are in no hurry to change their cars to more modern.
There are other disadvantages.Under OS X software application is much less than under Windows or Linux, especially free and highly specialized.And if your favorite player or mail client can be replaced by a program of a standard set, then the scientific or commercial software, this will not.If required by the program does not have a version for OS X, it is not worth spending money to buy a "Mac."
Many people referred with Windows, can feel the lack of your favorite computer games.They are an order of magnitude smaller.So if you're an avid gamer, the "Mac" - it is not your choice.
