opening of the new store - it expensive and troublesome, which is why many investors are wondering how profitable to open a shop?There is a time-tested technology literate opening of the store in advance to ensure a stable and high revenues.
Step One "business idea"
Business idea - a unique business idea, the concept of your future retail business, the guarantor in order to open a store profitable.You can still see a lot of gray, faceless shops type "Products 24", "1000 trifles", "Fisherman".These shops have the same range, about the same price, poor service.In a highly competitive environment in all aspects of successful trade is the only store that offers a bright, interesting and significant idea.
At the heart of the business idea must be based on factors that customers value the future.In case you have already decided on the premises, to identify the factors normally conductive small marketing research buyers and competitors, which resulted in developing the core of your business idea.Price depends on the scale of research work and individual specifics of the order, but some can be called a sum in the region of 40 000 rubles.If you have not decided on a location, you are laying the factors of success for yourself and the room chosen strictly on the business plan.
Step Two "Detailed Business Plan"
business idea for the business have to be transformed into a business plan.That's about the structure of the enlarged business plan:
- Introduction
- Marketing Help
- technical requirements for accommodation
- requirements for licenses
- budget for the one-time investment
- budget for the current investments for a period of 1 year.
- Calculation of payback.
In the introduction, it is recommended to give general information on the business idea.Marketing help is needed to study the issue of future sales proceeds, the issue Geography of the shopping area (if you have not chosen the room) issues fit business ideas to the shopping area (if the room is already selected), and a list of competitive advantages.This section is written based on the above studies.
In calculating both the budget must take into account the level of minimum required investment.For example, a grocery store with a sales area of 100-120kv.m.this budget will be at the opening 3-3,5mln.rub.Heed all: rent and deposit for rent, repairs, purchase of equipment, licenses and permits, purchase of goods, development, manufacturing and registration of signs advertising campaign at the start of the project will also require money.In the current investment should be considered utilities, payment of payroll in the first 6 months, advertising support, the overlap of various losses.
When calculating payback overfill the probable revenue, taking into account that the first 6 months of revenues will grow uniformly from zero to the planned targets.Forecast revenue is usually done during the above mentioned study.If your payback period is less than 1,5let, you can safely store to open.If the payback period exceeds 1,5goda, you need to select either another room or even work out a business idea.
