feverishly searching for new customer acquisition managers and salespeople often overlook one important thing.You can quite easily organize sales increase with the help of satisfied customers!
Now we will look to you another interesting point, which is worth paying attention to if you want to get big cash orders.
But first, the background.
I have one client who once ordered our envelope with the logo.
order was very small, but our benevolent attention to the client was as if he paid us a million.
After some time the same client called us a personal request.He knew that we take orders only massive, but he had to make just one envelope with wedding pictures.We did it.Moreover, when they brought the envelope, and took no money for it.
Since when this client there any need in the printing industry, he calls us and only wants to make an order with us.And only if we, for some reason the order can not do, even then we are looking for someone else.And he was not interested in the amount of the order, he is willing to pay even more, but order from us.
And you have such clients?
This is only one of the cases that I would like to describe.In fact, these stories we have set.
They all boil down to one thing - need to invest time and money in establishing strong ties with customers.
As you know, I do not like abstract reasoning and give some specific examples of ways how to do it.
1 way.Services rendered.
Not long ago I used the services of a call center.I had one day to ring up about 1,000 contacts, with the score went to the minutes.
Great difficulty was the fact that all contacts are in the Far East, and we have a difference with them in 5 hours!That is, you can call a maximum of 12-13 hours.
I was in a panic!Tomorrow all had to ring up, but who will undertake?
The one call center, with whom I worked at the time, refused to do so, saying it was too late and said that in any case they do not have time, and more than 2 operators in order to allocate can not.
Then I called in another call center.And I was transferred to a director who, for whatever reasons, he was engaged in these issues.
He calmly said that in order they come from, called the price very nice.Already at this stage, I was filled to him incredible gratitude.Finally, I immediately, when he wrote that he had already agreed with the operators, and they will come tomorrow at 6.00 am, in time to ring up the Far East !!!And this without additional charge and without any request.
Needless to say that the call center now I have a special place?
Conclusion: if the client needs help - Prove it.The feeling of gratitude will add a huge plus for your company.Grateful client does not skimp on the recommendations and will remember you forever.
2 method.Speed.
in business are often emergency situations when you need something urgently.
And it's a great chance to earn a special place in the heart of the client.
We have a minimum of 3 customers who cooperate with us because of the speed.
Because of that one time we rescued them when they needed urgently.
In fact, in Ekaterinburg there are many large and small companies that are engaged in graphic arts professional.
We specialize in printing, and mailing letters.However, it appears, including services for printing flyers.
And not just once or twice, we call customers are ready to pay money only for the fact that we printed their leaflets (or envelopes) for a weekend or for tomorrow.
We usually we undertake such orders.That is why a highly competitive market, we have regular customers.
And this example is suitable for many areas of business.
It's amazing how few there are companies willing to really help URGENT!
And another important point.
Increase the speed of response to client messages!This alone will bring you a lot of orders.
I will tell you my personal successful action.
I always try to quickly reply to my clients and partners.
Even if I can not answer immediately, I write them, "Right now I can not answer for such and such a reason.Literally an hour it will be clear, and I will answer you immediately. "
Thus, people with whom I talk, there is no limbo.They know that their message I have received, read and start processing.
Pay attention to it!
Conclusion: immediately respond to messages clients and begin to fulfill urgent orders, if you do not.Such orders may cost a little more, that's fine.Most importantly, the client will know that can count on you in a difficult time when the account goes on a minute.
3 method.Honesty.
No matter how great the temptation, under any circumstances, do not be fooled client.
Integrity has now become so rare that when a customer realizes that we could deceive him, but he did not do it, it feels incredible surprise and admiration.
Cheating - it is always a short-term benefit.Honesty also increases your ranking in the eyes of the customer so that big of a deal it will prodelyvat ONLY to you.
now so often deceived that an honest and reliable partner, the client will be held with both hands.It will provide you with a long, fruitful, profitable cooperation.
Well, now you know how easy it is to organize a sales increase with the help of satisfied customers.It remains only to apply these methods in practice and enjoy the results.
Major transactions you!
Our group is in contact "How to attract customers.Secrets of effective PR ยป.
Join now!
