processes of globalization of information space as a reflection of the general processes of globalization occurring in the world today, of course, can not affect the information support of financial management and the formation of a global unified sign system is used in the transmission of the advertising information - system of codes of mass culture, hiddenConsumption of promotional products.
Therefore, the system of information support of financial management and information technology in financial management, having a way of classifying methods of providing psychological impact on consumers of the advertising information, may regulate this process as a resource to be used by advertisers and as an element of a protective society's response to an excessive brainwashing and imposingmass behavior patterns.
the Financial Information Management is based on the understanding that a clear distinction of the terms "belief", "suggestion" and "manipulation of consciousness" in relation to promotional products have not yet been analyzed in the literature comprehensively.The reason for this strange space research is the lack of "independent" (from the economic and political characteristics of the results of advertising exposure) psychological approach to the nature of the problem.
The fact that the subject of the psychological impact on the recipient, where carried out information support of financial management in the modern advertologii analyzed from two opposite sides, either by advertising practices that emphasize purely on the applied value of advertising or cultural studies, historians, sociologists, tryingfix the transformation in the socio-cultural existence, in any case, directly linked to the phenomenon of advertising.Advertisers are trying to draw in information support of financial management and the general system of market relations in culture and other fields, scientists, on the contrary, to protect the value of the devalued its market power.
Thus both sides, being, in fact, the parties concerned (the first - in the sales effectiveness, the second - in the calculus of social damage caused by the same sales), if they mention the presence of advertising texts persuasion techniques, methods andprocedures of suggestion, and even tech manipulation of consciousness, they do so "in passing", without going into details, and often a confusing terms themselves, or not seeing the difference between persuasion and suggestion, suggestion and manipulation of consciousness, etc.It is important to note the following, the lack of a clear conceptual and terminological basis, and partly acknowledged by the advertologami.So, in numerous debates and discussions of the process of suggestion is often mixed (confused) with many other psychological processes, and some experts, analyzing the current classification of advertising messages, notes, in particular, the following: "for purposes of the impact on the consumer release:
- informative:
- monitory or stimulating;
- recalls or advertisements stability;
- prestigious advertising.
This classification is noteworthy because it is often cited in textbooks and manuals devoted to advertising.Meanwhile, there are objections to this division, as in the first selected concepts logically not homogeneous, ie,One does not exclude the other (you can not, in particular, to remind, without informing and reminding, do not care about credibility), and secondly, do not cover all the objectives of using advertising.
is therefore necessary, on the one hand, recognize the importance of the analysis of the phenomena of belief, eating and manipulation of consciousness in the comprehensive study of the texts of advertisements, and on the other hand, try to identify clear principles for the identification and differentiation of these psychological techniques.
