main objective of privatization, set in the first phase of transition to a market economy, and aims to guarantee a real diversity of ownership in the country, mostly achieved.At the same time, the strategic goal of this important socio-economic process is to increase the efficiency of production, which is not achieved by a variety of reasons, both objective and subjective.
One such reason is that public ownership has not yet become effective property owner, and the existing individual entrepreneurs are not yet able to fully ensure the dynamic development of enterprises.The problem of finding an effective and becoming owners of privatized companies interested in the rational use of resources;attracting investments, improving its effectiveness is a key and very urgent task.
Currently, the concept of "effective owner" is not well established and monographic studies on this issue are virtually absent.But existing ideas, may be regarded as effective individual entrepreneurs with clear and specific objectives of enterprise development strategies, and thus able to perform the following tasks:
- in competition to retain and expand sales and market segment now occupied;
- to ensure the effective development of the company, profit and profitability, sufficient for expanded reproduction;
- to direct a larger share of profits to upgrade production innovation.
To meet these challenges the defining factor in the success of privatization is the effective management of enterprises, the effective activities of their leaders who can make the right decisions on behalf of the owners, the shareholders.
This former head of state-owned enterprises, for example, can be considered as one of the main contenders for the role of an efficient owner, if he will hold a large stake.However, these leaders created on the basis of state-owned enterprises are often not interested in solving the problems, because there are no specific criteria for the effectiveness of their work and adequate motivation to achieve the set targets.
There are different concepts to ensure the efficiency of business management, based mainly on foreign techniques and offering a variety of models based on the analysis of business value.Recognized and widely used in practice VBM (Value Based Management), which translates as "Managing for value creation."The concept of VBM identified two groups of methods.One group consists of methods that have a financial focus.In a balanced system distinguish both financial and non-financial indicators.
concept BSC (in Russian literature BSC - Balanced Scorecard) - a management system that allows entrepreneurs to transform the strategic objectives of the enterprise in the management plan for the operational activities and evaluate results using the basic parameters of effectiveness.
essence of CSP is that the company's activities for a meaningful assessment is reviewed and evaluated by a system of four groups of parameters.
The first is based on the standard financial indicators reflecting the financial return on investment.
second - describes the enterprise environment, including market size and market share in the target segment.
third - reflects the company's internal processes, in particular the process of innovation, product development, production preparation, etc.
fourth - reflects how individual entrepreneurs are willing to learn and grow, considering factors such as information systems, procedures of interaction between actors, iepeople with their abilities, skills and motivation.
system of these indicators is the basis for strategic control implies the existence of a formalized strategy, the beginning of which is the registration of individual entrepreneurs on their own, implying the path of movement and the achievement of the strategic goal as the final result of the economic cycle.
To implement this strategy, individual entrepreneurs must develop constantly functioning system of planning, selection and placement of performers and allocation of responsibilities.An important component of the strategy speaks, it must take into account the individual entrepreneur - reporting, which provides the ability to monitor the development of the business.
In foreign practice, there are a large number of examples of the construction of the MTP, as quite successful and reveals the typical problems concept.However, the models based only on the foreign experience, can not be used at the stage of the market in our country without appropriate adaptation and significant adjustments, but you should try to use this experience to build an adequate and effective system of motivation of employers to adopt modern technology business.
