economic terms, whatever they may be, are increasingly penetrate into the lexicon of ordinary citizens.We have long been aware that such loans, which need insurance and whether work on the "Forex".Not long ago, a new word has spread - fundraising.
Fundraising : meaning
fundraisers - a person who is engaged in attraction of material, financial, information and human resources that are needed specific to the enterprise.
Therefore, fundraising - a process for the organization to attract these funds.Not quite clear?Go ahead.
fundraiser What is the meaning?In order to understand the semantics, you need to refer to the English word fundraising, formed from combinations to raise fund, that means "to raise funds."
Who and why we need fundraising?
Despite the fact that we live in the 21st century, it would seem, have a good understanding of the structure of cash flows and the ways of their redirection to the domestic economy, many issues related to raising funds, seem incomprehensible to many.How to operate our businesses whose activity is not related to business income?
They, for the most part, do not collect funds, and are content with what they got.As you can imagine, a lot of them do not get a priori, and therefore the company or in dire need of assistance, or just do not have the money.
At the same time, turned his gaze to the west, or even Europe, we see that the situation there is different.Very often, entrepreneurs do not even develop the project, has already attracted the money to implement it.This is due to the fact that the state is little involved in the financing of social spheres.At its core, fundraiser - it's the same investor, with the difference that the funds are raised mainly for non-commercial projects, although it may well be used for commercial purposes.
sources fundraising
How to take these resources, which serves as a source of fundraising?These may be private companies or individuals, public enterprises and private funds.How is the fund-raising?By different ways, depending on what are the above-mentioned sources.And they can be investors, sponsors, donors, patrons or grantootdayuschey organization.
fundraisers: the duties and tasks of fundraising
So, what is directly engaged fundraiser?Of course, the first collection means of the above sources.Second, an important part of the duties fundraiser is to build new relationships.Any project or organization needs friends who will support, to advertise or offer profitable partnerships.
In addition, a new project is to get publicity, but because fundraiser is engaged in a kind of advertising the organization informs about its objectives and strategies.
should be noted that according to the method of the fundraising is external and internal.
internal fundraiser - a person working in an organization directly engaged in the search for sources of funding.Outside it is supported by specialized consultants, experts and companies in the fundraising.
Fundraising in Russia
fundraising in our country appeared in the early nineties, with the gradual development of various non-profit enterprises.Today this discipline is taught in universities, along with the basics of marketing, advertising, social management.
should be noted that we are still not high proportion of the population and state-owned enterprises involved in the formation of income for Russian non-profit organizations.However, the market situation forces to seek new forms and methods of raising funds, and because the process of fundraising, which is rapidly approaching the level of the United States.
Not so long ago, namely in November 2013, was formed Russian Association fundraisers.The purpose of this association is to promote the development of philanthropy through fundraising, provided awareness and support of the population.According to the director of the new association Irina Menshenina, by far the most important for the members of the organization is to raise awareness of citizens about this kind of activity as fundraising.The Russians do not know what fundraiser - a specialist in the field of attracting finance and confuse honest-fraud activities.
The Association offers two types of membership - for individuals and for companies, which may be a business (structure or NGOs).Services offered Association, the following:
- training activities that take place in real time or remotely;
- informing the members of the association;
- consulting activities of accounting, economic and legal issues;
- members participate in social studies.
