Sometimes we have to leave some action incomplete for various reasons.Well, after we suffer at night, and this unfinished business will remind yourself again and again annoying thoughts even if this is the case and there is no need to finish before the end for one reason or another.It's not to say our high degree of conscience or something like that.The fact is that in the modern theory of Gestalt psychology there is such a thing as an effect Zeigarnik, which owes its name to the Soviet scientific Zeigarnik.
Who is she - Blum Volfovna?
Blum was born in 1900 in the north-east of Russia, and throughout his childhood and youth did not promise her high achievements in abnormal psychology.At age 21, she married and moved to Berlin, where he went to college.
It was only during the visits of lectures she thoroughly interested in the psychology of the individual, as well as the different processes that occur in human behavior at a particular violation.
surprising that the phenomenon, which later give the name of "Effect Zeigarnik in psychology" and that glorify Volfovna Blum, became an object of study in the work of the doctor even in her student years and was the main topic of the thesis.Of course, throughout his life, Mrs. Zeigarnik made many discoveries, worked assistant Vygotsky in neuropsychiatric clinic at the Institute of Experimental Medicine.However, her first work, study and open to the world at a young age, has become an indispensable contribution to the Gestalt psychology of the modern world.
Tandem Russian psychologist and the Berlin waiter
As mentioned previously, the effect Zeigarnik was opened by Mrs. doctor in his student years.Outside it was 20 years of the twentieth century, and the young Blum in those days was an intern at the lights abnormal psychology of Kurt Lewin.One day the great doctors and scientists decided to visit one of the German usual crowded cafes inviting to his trainee Zeigarnik.The effect of the action in progress as one of the laws of Gestalt psychology was born in the head of the student on the day, as it happened for the following reasons.
When the waiter came, he did not record a single word from a list of demands voiced by visitors, but at the same time did not forget to absolutely nothing, and after a time there were dishes on the table.Surprised phenomenal ability to service worker, said Blum Volfovna very good memory of the waiter.However, he said that nothing ever recorded.Then Zeigarnik asked the waiter to call that ordered the people at the tables, which he served before - and he could not fully recall the order, citing a crowded cafe.
first tests to confirm the phenomenon
interested in this issue and looking for his scientific support, after some time Zeigarnik Blum together with his friend and classmate Maria Ovsyankin decided to hold a certain amount of experience.
In experimental activities involved a certain group of people to whom the goal was set in the solution of intellectual tasks.At the same time some people managed to solve the problem completely, but what other interrupted, making it impossible to finish the job.As a result, a few days later in the test were asked about the content of the tasks, and only those who do not have time to resolve them before the end, clearly remember the conditions of tasks.This phenomenon is called "effect Zeigarnik."Or - in a different way - the effect of the action in progress.
Zeigarnik effect, or how to use the principle of complete
Every psychological phenomenon has its practical application in everyday life, so often one of us suffers from the effect of the action in progress, torturing himself unwelcome memories about a particular incident.
Nobody likes uncertainty.But in today's world, many advertisers and marketers use the effect of the action in progress in order to move goods on web pages, and just in television commercials.
How does it work?When it comes to advertising on the web pages, it is often applied only on the banner keyword phrases to appeal to the consumer.However, they are made in such a way that they seem unfinished.Therefore, users of Internet pages, unconsciously avoiding the effect of incompleteness, referrals and get new information.At the same time the data will be acquired much better, because there was a principle of completion.
And now you ask, and why some television advertising is constantly spinning in the memory?And we will answer you: It is for the same reason, the effect of incompleteness.Often the screens to reach us Treatment manufacturers, a dialogue with the audience, always containing a question that, in fact, most of all, and remembered.
phenomenon of incompleteness in love
Often, we can not forget about this or that person, which had a romantic or friendly relations, justifying himself and to justify picking up a variety of psychological effects.Zeigarnik effect can explain a lot of suffering is not a relationship, especially if there was no clear separation and division of property between the partners.
therefore strongly recommended to leave the former lovers on the phone or the Internet.The aggrieved party will not be able to realize the end, it's all over, and this phenomenon is incomplete will lurk in the subconscious of the person, holding the image of a former lover.
The same applies to relations that are destroyed because of sudden distance between people.For example, if one half goes to work in another city, and gradually withdraw from a loved one, have to be a fact of breaking up in person.Otherwise, this "silent" rupture can painfully affect the subconscious mind of the injured party.
How to recognize in yourself the effect Zeigarnik and how to fight it?
reading this article, some of you may have started to think, and does not spoil your life whether this is the effect of the action in progress?Let's try to understand.
The fact that there are some symptoms, like most of the diseases, which indicate the constant cyclic principles incompleteness in your life:
- if you feel a constant anxiety, despite the coherence of life, a good job and having a family;
- if your personal life is not made up again and again for reasons unknown to you;
- if you often think out themselves the continuation of certain words of the interlocutor;
- if you feel that more and more step on the same rake.
above symptoms - this is not signs of normal life failures.All the problems lie within man himself.You just need to open our eyes to the truth is sometimes very painful and rethink existing unfinished situation.
and no treatment is not necessary, and look for old friends and complete the unfinished business is not necessary.Just make sense for themselves, it's been a long time, and the situation it is time to let go, do not need someone to justify and regret.You'll see - it will be easier to live.Just let go.
