In the current economic conditions to virtually all companies that are engaged in retailing, the challenge is how to attract customers.At first glance it may seem that nothing difficult in this case no.It is enough to put on the showcase high-quality and inexpensive goods.The rest - a trick.People will buy it and advise their friends to do the same.A certain amount of common sense in this approach is.However, as the mathematicians say, this condition is necessary but not sufficient.
Not so long ago, in a planned economy, there was a constant shortage of consumer goods.For information on how to attract customers to the store or a workshop for repair of household appliances, no one thought about it.Trade and consumer services has been the subject of criticism from both the authorities and on the part of consumers.In this regard, it should be noted that the term "consumer" sounded a negative tone.In such circumstances, we were born and lived for many generations of people.For this item, had to stand in line.
turned out that buyers competed for the right to buy the most simple everyday products such as sausage, shoes or shirt.Of course, before the trading organizations the question of how to find clients, never standing.Customers have always been at the door of the store in anticipation of what some of the goods.Once the economy has moved to a market economy, the situation has qualitatively changed.Now the producers of goods and trade networks began to compete among themselves to attract buyers.
This new challenge was decisive in many different ways.Each individual entrepreneur or a manager of a large company finds its way.Some sought out in the archives of the techniques used by merchants in Tsarist Russia.Others tried to find guidance in foreign sources.I must say that this condition did not last long.In no time there was a wealth of information on how to attract customers to its trading platform.And no matter what trading company - goods or services.
course, to use the international experience necessary.At the same time it should take into account differences in the traditions and educating people.Young people - a comfortable audience, they need to pay more attention.It is very important to take into account people's ability to pay.All these points and suggestions are unobjectionable, the main task of managers is to properly use them.When a person (in modern terms, the consumer) goes out, before it opened the doors of many stores with the same product.What he go?
Attracting customers, increase sales techniques always involve the use of advertising.The fact of the quality and content of advertising messages must be written many books.The first thing you should pay attention - Advertising should not irritate and cause negative emotions.It should arouse interest and desire to learn more about a product or service.It is important that the treatment was focused on a certain age or professional audience.Or, to put it more accurately, the target audience.
about where and how to advertise to attract customers, you can see just looking around.Newspapers, television, leaflets and banners - all these media can help in the task.You just need to choose the most effective medium.To all the above, it should be added that the limited to the placement of advertising should not be.It is necessary to carry out the sale, re-organize the presentation of the product received.Each buyer to take account, to inform him about all current promotions.And then the store will generate good revenue.
