retail network Russia today can thrive under certain conditions: good infrastructure in the regions, warehouses Class A high level of logistics, a certain amount of retail space.Do not meet these conditions may result in trading networks not only to the slowdown, but also to their noticeable lag.Rating retailers today shows that in order to stay competitive in the Russian market, it is necessary to have a growth rate of not less than 35%, and in some cases even 50% a year.Thus, the trading network in Ukraine, despite their small number, hold a very good position in the global market.
Do not think that every company that comes to the Russian market, is doomed to success.A large number of retailers closed, and not having time to gain traction, causing quite serious damage to suppliers of goods.They are absorbed by the larger networks, repurchased or simply disappear because of competition more established companies.Come in a trading network is becoming a cherished dream of every trade company, and experience shows that it's real.It is only necessary to find their place in this business, or to take a free niche market, which is a sphere of economic activity, ogranichennuya scale with very narrow range of potential buyers.
Retailers Russia.Where to start searching for a free niche market?
First we need:
1. Determine for yourself the most suitable approach to finding a niche market:
- targeted marketing;
- vertical marketing;
- horizontal marketing;
- «Beam» Marketing;
- your own individual approach.
2. Know exactly what unique skills, knowledge and qualifications have your team, and how they can be used to find a niche market within the chosen approach.
3. Carefully examine the latest developments in the region service you offer:
- The actions of dominant companies;
- The actions of local government;
- The actions of general civil authorities;
- Other factors that may influence the course of events.
4. Carefully analyze how these changes could affect prospective consumers.
5. To determine the carrying capacity of the chosen niche and compare it with the point of loss of their own business.
options for the development of a new direction and development of new niches Russian retail chains offer great variety, the most important thing is not to stop there and apply new untested methods for the development of new product concepts.This may be the development of a special packaging design, creation and testing of new trade lines or consumer research and consumer reaction to the product.All these steps are aimed at finding their own niche for flourishing business.Since the market is still being developed, and the niches appear and disappear, it is necessary continuous development of niche, or search for new alternative niches and their development.
startups to compete with larger companies much easier, since understanding how they work is quite possible.Almost always it is well-established structure of spent management and business processes, people here appreciate their place and do not want to lose it.Russian Business Network - is virtually the only way to heart the buyer, and enter the network - it means to accept the mutual obligations and the network providers, as well as to be able to defend its position, without coming into conflict with others.Nevertheless, it is worth remembering that not all networks are such an effort, even with the tough competition from the supplier has the choice of trade partners.
