niche market is a highly specialized type of business intended for a small circle of consumers.It is characterized by a small but constant market capacity and a significant reduction in competition.A niche market may be the result of targeted marketing - aimed at sustainable, but rather a small part of the market in which business leaders can not or do not want to pay attention to the press and where competition is relatively low.Growth-share matrix (Boston Consulting Group) puts forward a hypothesis that the owner of the largest niche has the largest margin in comparison with other market participants, and therefore the maximum income.
- emergence of a new market niche may be formed as a result of the special situation on the market - a certain set of circumstances and conditions that cause the occurrence of specific requirements and unique needs of the consumer side, which can not be met by using existing market products or services.Since the prosperity of the four major groups of the market, as the growth-share matrix, is not always, the emergence of a new niche can be due to emerging consumer vacuum.
- new niche market may be the result of vertical marketing, which is specifically focused on the search for new business, such as finding ways to implement a unique product with the same product on multiple market segments.
- new niche can be a consequence of a horizontal marketing, designed to find a horizontal market niche.Such income usually involves regular expansion products and services, thus directing them to a target segment.
- Sectional beam or marketing can help in identifying new niche market by forming a circle of stable customers, attracted a full package of services or goods.
Today, the choice of market segment or niche private can affect only the personal qualities an entrepreneur, abilities, knowledge, skills.Many successful businesses that occupy a niche market, largely due to his leadership not because it sought to create an entirely new product, and for what it is trying to promote the normal production of a completely different way.Today, deep specialization is required not only for the development of new production technologies, but also to work with the consumer.That is why many highly developed countries are used to determine the niche market of the latest developments in the implementation of services and goods.The process of determining its own niche market, unfortunately, very often reminds Search free vacuum that needs to be quickly filled. essentially niche market - a harmonious tandem between completely conscious and urgent needs with non-traditional methods, forms and ways to meet them. main objective of marketing is to determine ways to solve existing problems in the consumer, because today there are niches in any economic sector, even in the long-divided markets.
highest quality products and services considered one of the most important conditions for a successful implementation and validation in a niche market.It should be noted that any company one hundred percent sure that it was her services and products represent the highest quality.However, to focus on the niche market you need to be able to be responsive to even the slightest changes in supply and demand, to anticipate future changes in the structure of the business and apply their unique knowledge to solve a variety of issues.For example, the segmentation of the market of educational services is today considered the most promising because of the low level of free education.
growth-share matrix today releases version that the small increase in the market does not require additional funding.This hypothesis holds, but in some cases it does not.It is not always possible to count on a successful company in a niche market.Many famous entrepreneurs believe that it is better to buy back the business from competitors, rather than starting from scratch.Focusing on a niche market depends on production efficiency, it helps to reduce the costs of transport costs and unsubstantiated advertising.Nevertheless, the search for market niches is not limited only to the analysis of the market, corresponding to the organization of the enterprise and experienced professionals capable of organizing the production of narrow-profile, for this also is a prerequisite.Typically, large companies this is an irresistible challenge: all the attempts to isolate from their environment, small firms are in conflict with organizational practices of big business.As a result, small flexible uzkoprofilnye companies merging with larger enterprises begin to lose its true face and lose competitiveness.
growth-share matrix - a great assistant in search of a free niche or market segment, especially in decision-making about the planned market positions.Its simplicity and accessibility makes it possible to make the right choices on the path to prosperity of your business.
