One of the most intensely debated topics recently held in Moscow, the second annual conference of the Global Luxury Forum was the jewelry industry and the presentation of prospective precious metal palladium, in the manufacture of which one of the leaders of the Russian company "Norilsk Nickel".
representatives of famous brands and other luxury goods from around the world believe that the future of jewelry - for palladium jewelery.
Anton Berlin, the head of the analysis and the development of markets for the company «Norilsk Nickel»: «Global Luxury Forum has provided us with a unique opportunity to present palladium as one of the most promising future of precious metals.In our opinion, it has attracted considerable interest from jewelers professionals. "
attention of the conference delegates were offered stands with jewelry made of palladium Ural Company "Jewelry House" and the well-known British designer Stephen Webster.
professional jewelers and marketers came together in a single opinion: soon fashion jewelry and watches palladium engulf the entire world.
easiest of all the precious metals, palladium - a representative of the platinum group, for its beauty, durability and rarity is not inferior to platinum.Products made of palladium does not fade in the air, do not corrode and do not cause allergic reactions.A refined white color of this precious metal is attracting more top designer jewelry houses.
head of Richemont Group in Russia Dmitry Eremeev spoke about the experience of companies such as Cartier, which has released a series of luxury watches Santos Mysterieuse in the palladium case, encrusted with diamonds.In addition, Cartier first time made especially luxurious and refined version of the Pasha 42 hours of palladium.
In 2006, Cartier took up the issue of stylish USB-remote controls with the case of palladium.Palladium is also specialized watchmakers Vacheron Constantin.Montblanc has produced a series of traffic hours, the body which is coated with palladium, as well as cufflinks and men's belts with palladium.
Vadim Churkin, the company "Jewelry House" explained why his company with the 2002 palladium prefer other precious metals: "Palladium - a very" live "metal that can transmit very complex mood and plastic.Palladium has a great "depth of gloss."If you compare the products of white gold and palladium, the eye professional immediately drew attention to this quality. "
Asya Webster of the company Stephen Webster: «Steven Webster - a designer who is not afraid, and even on the contrary, welcomed the creative experiments.We found it very interesting to try to work with palladium.We are not only designed and created jewelry, but also the award statuette Global Luxury Award, which is under the Global Luxury Forum will award one of the world's leading brands. "
official conference program concluded secular gala dinner Global Luxury Gala, which brought together the "cream" of the Moscow business community, as well as influential figures of the luxury industry and show business stars.
magnificent ballroom "Ritz-Carlton" was decorated with exquisite flower arrangements in unusual vases in the style of palladium, on the table in small bowls floating candles, and in the dim light of the hall and then lightning flashed flash glossy photos.The true brilliance of luxury gala dinner given magnificent decorations jewelry house Carrera y Carrera, who put on specially for this evening beauties Victoria Tolstoganova Tatiana Gevorkian and Aurora.
culmination of the evening was the traditional award ceremony Global Luxury Award.For several weeks, on the site of the World TV LUXE.TV, became a partner of the gala dinner, the audience participated in the online voting.Nominees for the Global Luxury Award for carrying out the brightest of PR-campaign in the Russian steel company Cartier, Chanel, Girard-Perregaux, Chopard, Patek Philippe, Baccarat, Yves Delorme, Ferrari, Bugatti, Bucelatti, Biotherm and Christie`s.
As a result of voting the winner was the company Cartier.Award for contribution to the development of luxury from the President of the channel LUXE.TV Jean Stoke got the head of Richemont in Russia Dmitry Eremeev and Director of Public Relations of Cartier Russia's Nadezhda Ivantsova.
Articles Source: etoday.ru
