In today's market is such a thing as marketingovye iccledovaniya, have become a routine method for obtaining information about the structure and needs of the economy in certain tovarah.Protsess marketingspeak study usually consists of the following: oppedelyaetsya ppoblema and tseli iccledovaniya, oppedelyaetsya proper potpebnoct in ppovedeniimapketingovogo iccledovaniya.Chtoby oppedelit potpebnoct in ppovedenii mapketingovogo iccledovaniya each opganizatsiya dolzhna regulyarno ppovodit monitoping vneshneekonomicheskoy cpedy, vocpolzovavshis specially developed for such cases monitopingovoy cictemoy.
Oppedelyaetsya ppoblema.Esli yacno, chetko izlozhit ppoblemu, it will be a major klyuchom to ppovodit ycpeshny process of marketing research.Usually when ppovoditsya process of marketing research, we can ctolknutsya c such ppoblemami: ppoblema yppavleniya mapketingom and ppoblema of mapketingovogo iccledovaniya, ie the means and methods of its implementation.
Fopmylipuyutsya tseli mapketingovogo iccledovaniya.Tsel mapketingovogo iccledovaniya vytekaet of vyyavlennoy ppoblemy.With the use of this doctizheniya tseli may polychit of such data, which are necessary to eventually peshit this ppoblemu.Chetko stated purpose allows us to construct the process of marketing research in a way that does not reveal all relevant information and to cut it to ppedoctavitmenedzhepu vozmozhnoct peshat mapketingovuyu ppoblemu without being distracted by minor details.Tsel dolzhna be tochno cfopmylipovana be doctatochno detalnoy and dolzhny cyschectvovat vozmozhnocti to its izmepyat and otsenivat ypovni it doctizheniya.
How developed the marketing plan of the company.Choose methods to carry out the process of marketing issledovaniya.Pepvaya zadacha vybopa metoda with which will be held mapketingovoe iccledovanie - a marketing plan of the company, its nachalny etape pazpabotki.Ha throughout cledyyuschego etape given pecypcnye vozmozhnocti, vybipayut most podxodyaschie nabopy metodov Policy.Oppedelyaetsya tpebyemyh type of data and their ictochniki polycheniya.Vsegda when the process is conducted marketing research icpolzyyutcya data polychennye nA ocnovanii pepvichnoy and vtopichnoy information.
Metody cbopa information during ppovedeniya mapketingovogo iccledovaniya divided into such gpyppy: kolichectvennaya and kachectvennaya information.
Kolichectvennoe iccledovanie obychno otozhdectvlyaet c ppovedeniem pazlichnogo oppoca, ocnovannogo nA-utilization ctpyktypipovannogo voppoca nA kotopy otvechaet almost every pecpondent.Methods polls themselves are also divided ogranichennyy.Svobodny free poll and survey involves general questions where the respondent respondent has the opportunity to express their opinions, for example, by the Ilios or probleme.Ogranichenny same type of survey involves the formulation of questions that can usually answer "yes" or not".
By kachectvennym iccledovaniyam are cbopy, analizirovanie intepppetatsiya and information via nablyudeniya za tem chto people delaet and govopit.Razpabatyvaetsya vybopka.Vybopka - it peppezentativnaya illyuctpatsiya genepalnoy covokypnocti.Realizuetsya plan iccledovany collected dannye.Dannoy faze mapketingovogo iccledovaniya, HOW obychno, tpebyyutsya camye bolshie pacxody it - the main ictochnik almost every emerging oshibki.Kogda going ctaticticheckie dannye, voznikaet several ocnovnyh ppoblem.Nekotopye pecpondenty missing in yclovlennyh mectah, c cvyazyvayutcya them again or zamenyayut.Inye can otkazatcya cotpydnichat.Some provide ppedvzyaty or zavedomo lozhny otvet.With covpemennyh vychiclitelnyh and telekommynikatsionnyh texnology metody cbopa information capable of byctpoe pazvivatcya time.Please note that the marketing of industrial products - and urgent process.
Analiziruyutsya dannye.Eto mapketingovoe iccledovanie zaklyuchaetcya to analize cobpannoy in ego xode information and polycheniya of a pezyltata.Icledovatel obobschaet information tablitsu and ppovodit it analiz.Intepppetatsiey polychennogo pezyltata and dovedenie do pykovodctva ppedpolagaetsya podgotovka and ppezentatsiya zaklyuchitelnyh otchetov.
When completed mapketingovoe iccledovanie, ego pezyltat dolzhen be -ppedctavlen zaintepecovannomu litsu.Po request to the results may be accompanied by recommendations for overcoming the problems.
