In today's world, operated a huge number of shops offering a wide variety of goods and services.And every serious organization thinks about how to increase the number of sales and make more profits.
Let's look at one important feature, which affects the acceptance by the buyer decision to purchase a particular product.The fact is that when a customer is interested in his product, then, first of all, pay attention not only on the exterior, but also on the price tags, because the buyer enough knows little about the new technology and wants to get more information.What customers want found during the review technique:
1. The first thing that most people pay attention - this is the price.Therefore, resorting to various tricks to make it as attractive.For example, instead of 2,000 rubles is indicated 1990. It is a psychological technique that creates an illusion that the product is much cheaper than it really is.
also work effectively discounts, which are actually not.The fact is that before the announcement of the days that you can buy products at a huge discount, they made an artificial margin.In the crossed out price tags stranded cost, and actual remains unchanged.
2. The brand is also essential.For some categories of buyers have more confidence in only a few producers.Therefore, the model and brand show at the top of the price tag, and in bold type.
3. Technical characteristics of the goods.They must contain the individual characteristics of each type of goods, and be written in plain language, accessible to everyone.We should not forget the brevity.
To attract attention, tags should be issued in the dense and bright paper, and the information contained in them should be characterized as fully as possible the main technical characteristics of a particular product.Also it is necessary to take into account the fact that the great vision have not all people.Therefore, when placing price tags should be used for at least 14 font and printer that is able to clear all the stamped lettering.
Special attention also should be paid to price holders, because their design features affect the installation location and price lists are an integral part of the shopping areas.For example, techniques such as refrigerators ideal price tags and price holders of at least A5, which can be installed on equipment with special magnetic strips.If possible, you need to have useful information at the level of the eyes of the buyer.This will facilitate the process of learning a new product.
Thus, the professional design of information materials will enable shoppers to quickly find their way into a variety of products and make a choice.On your questions easily be able to answer shopper.And that all the conditions described above will dramatically increase the profits of your organization.
