today you can often hear about the concept of business marketing.It flashed in the media and on television.Many people who are starting to build their business, marketing is used.But few people think about what it is.Knowledge of the term will be used in life.
What is marketing?Determination give dictionaries.For example, Kotler wrote that this awareness of the needs of the buyer and the formation of the market demand.Or the science of how to create a target market, to attract, retain and multiply the number of buyers.Also important aspect, which states that any person - the highest value for the company.
On the other hand, what is marketing?Determination of the Soviet Encyclopedia states that it is primarily a management system by the capitalist system.And that's why the main goal of marketing - to create a production that will satisfy market demand.Marketing functions are diverse: advertising, problems of transport and storage of goods, pricing and so on.
And what is the policy of marketing?This ability to find common language with clients to optimize the performance of the enterprise.As a general rule, the marketing policy is set out in the document that contains the company's development strategy, research and market analysis.
But few know what is marketing its definition.Often there are two major misconceptions.The first is related to the fact that marketing is a kind of universal salvation circle.Like, if the company is on the verge of closure, it is necessary to call a specialist marketer, he will write a plan, and all magically get better.But in fact it is not.Not only have the development strategy, we must also know how to implement it.And it is hard to do.Another misconception: that the marketer is suitable for the position of any person.Often these positions organize people to get acquainted.Typically, this is the usual "gofer", which can not be called knowledgeable people.
So what is marketing, a more precise definition characterizes the profession?Briefly we can say this: the art in any way to sell a product or service.If the task of management - to sell something to a particular person (company), the purpose of marketing - to achieve a sale of goods or services.In recent years, it became a matter of marketing and study the needs of customers.That is, the seller need to know in advance what people want to buy.
And in this case should work in marketing?First of all, he constantly analyzes the situation on the market.Depending on the scope of activities that can vary at different speeds.But marketing should always be able to respond to any changes.Another of his task - is to work with clients.The only way he will be able to explore the desires of consumers, why they take the product and that they vazhno.Tretya task of marketing - to analyze the state of competition: to understand why they have more customers, the pricing policy and so on.He looks at their press releases, blogs, hires a mystery shopper.Much of the success of the company depends on the activity of marketing.
