PR or «public relations, PR», translated into Russian means "public relations."That is such activities that stimulate interest in the target audience to your name, product or service.The traditional alignment of such a relationship is advertising in the media, which is not easy to get there, but there are other loopholes to gain big names and popularity of your business, so let's take a closer look at what the public relations and how to get rich with it.Today, you will learn what technologies are used in the world of advertising, and you will find a comfortable way to promote products and services.
What is PR?
Advertising is considered the world's first method of controlling the human mind and actions.It is no longer a secret, and the strength of this suggestion used both for peaceful purposes and for personal gain.We hope that you belong to the first category, and its activities will bear only good people, more freedom, and a solution to their problems.
What is PR for corporations?
Advertising, which is implemented by a "PR", aimed at the acquisition of the popularity of a particular company, brand.In case of failure, all the buds get advertisers.But if PR-campaign will bring the expected success, all wins gold will get to its leaders.
What is advertising to highlight the event?
Next, consider what public relations activities.No event is not realized, if not illuminate it with advertising.If you want to come to your event as much as possible of people in advance perform an action that will inform the greatest number of people about your idea.There is an opinion that if about your event not mentioned in the media, then it, too, consider, was not.So try to keep your event not only had a lot of people, but there were journalists.The same applies to the Internet.Make mentioned about your business, and how to do it, read on.
PR technology
There are 6 main ways to attract the attention of the target audience.
- White PR.Another name - "transparent public relations."Using these facts, it shows everything as it really is.It is widely used abroad, but in Russia is considered to be ineffective.
- Black PR.It uses the principle of "came, saw, blackened."Here, as in war, all means are good, experts say black PR.They are mainly used to inform the population about the scandalous events to harm a competitor.One way of black PR is a performance, a statement purporting to be from a competitor, issue leaflets on behalf of the publication of an interview ostensibly with him.Yet this kind of PR called "certified" as such publications pay for media workers.
- Grey PR.Same as black, but is not registered.That is for him no one pays special, just an event covered as it is.However, such information usually carries a lot of negativity and provocations.
- Bloody PR.The public is opposed to this definition, believing it to be incompatible with the advertising and journalism, but the terrorists are so used brutal methods of acquiring worldwide popularity that other than bloody PR, it is not called.Principle - need to kill as many people and politicians, and then declare that "we have done, we fear and condition."
- Military PR.The impact of information on the potential enemy of the state, as a rule, during hostilities.Advocacy and counter-propaganda among the soldiers and officers.There are special units that carry out similar public relations, but in our country, they do not advertise their activity and similar structures abroad, by contrast, are open.
- Yellow PR.Clarification of the situation with the help of social subjects.Some call this method an attempt to become famous with the help of the scandal, bloating sensation, and events to the introduction of the population in embarrassment, confusion, surprise.
PR campaign on the Internet
This technology is not only suitable for an online promotion, but also for the normal campaign.But today we sharpen its focus is on Internet technologies to attract the attention of the target audience.
This event encompasses three steps:
- Development of PR-campaign.
- Implementation of PR-campaign.
- analysis of the effect of PR-campaign.
example, if you need propiarit certain product, you should decide for whom it is intended to indicate the benefits that are based on these data, professional, unique content and think about how you will cover the goods in the Internet or the media.
Sometimes PR-campaign is better than the product itself, but it is the art of creating the popularity of using the influence of the intelligence on the mind of others.We want you to cover only high-quality products and services that will be easy to advance to the target audience.And let your work is valued according to the profits it will bring to your customers.
