Any company that produces any product that needs funds, promoting the product from producer to consumer.To buy the product, it is necessary to declare a broad range of potential buyers.Moreover, say you need to highlight this product among competing proposals and to give it more attractive for the consumer.These departments are engaged in advertising and marketing.In most cases, are also involved and advertising agencies because advertising in the marketing communications - something quite difficult, requires a lot of knowledge in the field of aesthetics, psychology, design, etc.
When planning advertising company, you must first decide what means of communication will be used.Today, a lot of them and they all have their pros and cons, though each of them may be more or less successful at the approach to a particular audience.
Advertising in the marketing communications using tools such as television, various radio, press, outdoor advertising, souvenirs and promotional printing, and more.In order to convey advertising messages to potential customers, using various instruments.Purchased time (if it is a television or radio advertisements) and location - if the press or outdoor advertising.Since all this is very expensive, and the approach should be very attentive to investment paid for itself.
Advertising in the marketing communication also uses a tool such as direct visits to clients to personally convey information to the consumer.This is a fairly effective method and it has its place in a series of advertising.
PR (Public Relations) - another effective method of promotion.It takes a significant place in the system of communication with the public.There is hidden advertising from independent sources, and therefore positively perceived by the consumer.
Such a complex thing as a good advertising in the marketing communication, is mainly the prerogative of the advertising agencies.They have experience and a variety of tools for the promotion of goods and services, so during the campaign promoted by the marketing managers of the enterprise keep a close relationship with the agencies.
to promote products to the consumer market and are important consumers of product recommendations to each other.Therefore, it is important that the advertised product was really good quality, filed in the sale with the best service, which leaves a good impression about the product and the company.
Unfortunately, the market promotion of goods and services exist and prohibited methods, it is all kinds of improper advertising, resorted to unscrupulous advertisers.This includes information that incorrectly responds to competitors, contains insulting remarks about the consumers who do not use this product / service, violates generally accepted norms of morality and misleads the consumer.Also here are violations of the requirements of place, time and method of dissemination of information.
Nowadays, more and more enhanced role of social advertising as a way to convey to the human problems of society, open his eyes to what is happening around.Often, people are closed in the range of work-home-work, nothing around you do not see and do not pay attention to the ongoing events around them.Therefore PSAs designed to snatch man from the circle and force him to look around and join the social life.Especially it concerns the problems of drug addiction, alcoholism, abortions, abandoned children, the disabled, the environment and other important and pressing problems of society.
role of social advertising is difficult to overestimate, and the industry is more developed.The main customers of such advertising is a state and not indifferent to the problems of mankind commercial and public structures.
