advertising, as we know from the popular slogan, really is the engine of commerce.And all this can be easily explained - information on goods and services is necessary to convey to the consumer, otherwise he knows about it?About it useful and necessary properties needed to tell the consumer, otherwise he will understand that he can not live without it, perhaps?So, what advertising is needed and a must - it is clear, we must also understand, what are the different types of advertising and response needs to be clarified.
Various advertising agencies or departments of advertising and marketing enterprises take strong measures to promote the product forward, from producer to consumer.They test the effectiveness of different types of advertising to choose the most suitable variant of a particular company and its products.
In Progress needed by all - manufacturers of industrial goods and various services, agricultural complexes, and food factories.For each of these objects has its own methods of promotion, each of them has its positive and negative sides.It is necessary to consider the most popular types of advertising and their characteristics can help in identifying the many techniques required to produce a marketing plan.
Before choosing a method of advertising their products or services, it is necessary to determine the goals and objectives.Targets may include the following:
1. convey to the consumer the knowledge of your company.
2. Formed in the eyes of the consumer a certain image of your company.
3. To encourage the consumer to seek product or service is to your company.
4. buyer is led to believe that it was your products he needs.
5. Formation of an image of a reliable partner at the wholesale companies of interest for cooperation.
6. Other objects.
types of advertising and their characteristics, the time considered carefully, give the opportunity to choose the most appropriate channels for successful advertising moves.If your goals are listed in paragraphs 2,3,10 - you need advertising, forming a favorable image of your company (image) and / or a particular product.For this is the image of advertising, which operates more extensively than others of its type and focused on the future perception of the company as a whole.Thus, if the manufacturer has released a new product, it has to be positively perceived by the consumer, who has already set for itself a positive attitude towards the company.
good results in the image of advertising allowed on television commercials, outdoor advertising, coverage of the company and its success in the press, participate in charity events, exhibitions and so on, that is, the formation of a positive image of the company.
types of advertising and their characteristics according to the criteria can help determine the methods to attract more customers to your product.This stimulates the advertisement, it is necessary to emphasize the positive features of the product compared to other similar species.It is unacceptable to respond negatively about the competitors, one can only highlight all your positive qualities.
most effective placement will prove to articles about your product, in newspapers and magazines that are read by your potential, and direct mail.Not bad work advertising on radio and television.
Considerable importance is advertising a non-profit, that is social.When analyzing social advertising can be seen that the more the media focuses its efforts on attracting people to the problems of our society.This kind of advertising encourages everyone to fight the evils of the country.Basically, it's an addiction, alcoholism, and called for the protection of the environment, the problem of abortion, and abandoned children.Social Advertising reveals the evils of society and draws attention to them indifferent to other people's troubles people.
