Moscow July 10, 2013 - Yesterday, Selena Gomez, the face of the brand around the world, first unveiled in Berlin on their own exclusive collection of clothing for adidas NEO Label.Selena is already a successful singer and actress, is now able to prove himself as a talented designer.
Running her debut collection "rock chic» ('rock chic') took place in flangmanskom store adidas NEO Label on Tauentzienstraße (Tauentzienstraße) in Berlin.During the presentation, Selena answered questions from her fans sent her social network Twitter, and even sent a few video responses with the application Vine.
Working closely with the design team adidas NEO Label, Selena has created a line of clothing for women, consisting of 53 items, which combine classic rock style and feminine silhouettes.
inspiration for the collection served as a love Selena's music and images in the style of rock and roll.Favorite things from a new designer collection are black, decorated with spiked shoes on a high platform sole and shorter denim vest with a collar studded with rhinestones and studs - idelno dnenvnyh option for meeting friends."I like to play with fashion and I choose bright comfortable things that are easy to fit together.In his collection, I used the theme of rock culture with its bold imagery and rebellious.It may seem a little dark, but I think that this it encourages girls to be confident and not afraid to show their individual style in that they are "- says Selena.
During the show, models have demonstrated the images collected from Selena's favorite things - comfortable and stylish at the same time, in the spirit of rock 'n' roll.Creating a collection of a young designer, primarily focused on the originality of each item.Due to this they are easily combined with other clothing, allowing create a wardrobe for every mood and look catchy and unusual every day.
Claire Midwood (Claire Midwood), Vice President adidas NEO Label, said: "Selena really like to be an inspiration for young girls in matters of fashion and style, and the brand adidas NEO Label is designed for teenagers and permeated with the spirit of youth, the search for adventure andunexpected surprises.That is why the cooperation was so natural and harmonious. "
Fans of Selena from around the world got a chance to be part of the presentation, taking part in an interactive question and answer session at #NEOaskSelena hashtag on Twitter.Answers to the questions asked online, and the hall where the show took place, were broadcast in the official account of the brandadidasNEOLabel.
Interactive lukbuk Selena available here www.adidas.com/selenagomez.
follow the news of the brand NEO, including the emergence of new models, please visit www.adidas.com/neo.
Collection adidas NEO Label is available in the online store adidas, NEO brand stores and department stores worldwide.In Russia, it will be available after July 15.
