Apple Inc.("Apple") - a company with a particular reputation.Thanks to innovative technology, exceptional quality and aesthetic design of its products, the company has become a real cult of consumers electronics.And Tablet PCs, phones, audio players, software company Apple - all quite popular in all corners of the planet.It created this legendary company?Who was the mastermind behind its appearance?As originally called the company Apple?All this you will learn from this article.
first name of the corporation
"Apple" Apple logo has become one of the most recognizable in the world.Around here it goes a lot of rumors and legends.Among the most common version has some really interesting.Regarding how originally called the company Apple, there is no disagreement.Officially, the first recorded name of the company - Apple Computer.It existed under this name 30 years, until it was renamed to simply Apple.The move was a logical, by the time the company produces not only computers.And that is why the company received the "apple" name?About this later.
Why Apple?
According to one version, Steve Jobs decided to stay at the "apple" name because it is automatically placed on the first line of telephone directories, immediately before the name of the company Atari - producer of computer games.In addition, apple symbolizing the ecological purity of the company's products.Apple one of the first to recycle old computer parts.All this is true, but if you look at the first corporate logo, the questions of how originally called the company Apple, why was baptized that way, there will be other answers.The symbol of the corporation was a man sitting under a tree above his head which hung threateningly apple.The plot is reminiscent of Isaac Newton, right?Hence, the name of the company hinted more and uncommon wit inherent in its creators.In addition, in the name of the company can be traced biblical.Bitten apple symbolizes the temptation.And popular product line Apple - Macintosh - was named varieties of apples, which is preferred to its creator, Jef Raskin.
How it all began
History of Apple fanned rumors and legends.It all began back in 1970 when two friends, Steve Jobs and Steve Wozniak, created based on the MOS Technology 6502 microprocessor PC.It was a matter of fact the motherboard and looked very unpresentable.However, enterprising friends, one of whom (Wozniak) was gifted an electronics, and the second (Jobs) had outstanding commercial vein, he managed to sell a few dozen of its products.With the money in 1976, April 1, was officially registered the new company for the production of personal computers.About how originally called the company Apple, we already know.
computer in every home
In 1976 was released the first microcomputer original Apple 1. Apple's products was not a revolutionary.In parallel to her personal computers manufactured by Tandy Radio Shack and Commodore.However, it is the creators of Apple have managed to make their products so bright and desirable for people that buy them with pleasure.Steve Jobs introduced in consumers' minds the idea that the personal computer - this thing needed in every home.He has ensured that the computer became interesting not only to professional electronics, but also ordinary people.Apple has managed to make its brand legendary.Computer second generation produced in the company, became the best selling in the world.At the turn of 1970 and 1980 it was sold more than five million e-cars that were produced under the brand Apple.
trouble selling
In 1980, in an office that housed the company Apple, dominated by confusion and vacillation.Steve Jobs had to deny the forty employees of the company, since the release of the third generation of computers was extremely unfortunate.However, at the same time the company has made the largest ever initial public offering on the Stock Exchange.But it did not save the situation.Press predicted the imminent disappearance of Apple.In 1983, the post of president of the company was invited by John Scully, a talented top manager, who was previously a similar position at PepsiCo.Between the main inspirer of the corporation, Steve Jobs, and the new leader immediately began rubbing.
Development Company in 1980
In 1984, the original Apple's products has expanded its line of new 32-bit computers Macintosh.Manufacture and sale of such equipment in the two decades to identify the main activities of the company.It produced computers based on Motorola processors installed on them by the operating system Apple, is only compatible with branded products corporation.In addition, the company has been traditionally strong positions in educational and governmental organizations, design and publishing.A little later, Apple has gained a leading position in the music industry.The company first has equipped its equipment computer mouse and graphical user interface.In 1985 Reagan for the development of technological progress awarded Wozniak and Jobs' medals.
Steve Jobs
In 1985 happened another momentous event in the history of the corporation.Co-founder of Apple - Steve Jobs - he has been forced to leave it because of disagreements with management.This person is featured frenzied enthusiasm, insufferable character, wild and unprincipled incredible charm.He was able to inspire the most insane enterprise.Only Jobs could convince the board to pay 750,000 dollars newfangled director (Ridley Scott) for shooting video touting PCs Apple III, and pay more for the super expensive one minute of air time during the broadcast of Super Bowl.Original products by Apple at that time was much worse than the competition.But it was bought!It took a few months to the consumer to understand what is hidden a bright wrap advertising mediocre computer with black-and-white interface and all fifty programs.A story about how mad Jobs leaked secret research center Xerox PARC and brought out some revolutionary ideas (computer mouse, a text editor, and so on. D.), Is still the most large-scale theft in the history of the computer industry.However, the methods used by the legendary co-founder of Apple, was too original.So when Apple III computer sales have fallen sharply, Steve Jobs was asked to leave the company.
Development Company in the 1990s
By strategically correct and technically verified by John Scully lasted many years corporation Apple.Development of the company, however, slowed down with each passing year.And by the end of the 1990s it became very bad things.For two years (1995 and 1997) losses on sales rose to 1.86 billion dollars.Apple was going through hard times.Its ideological mastermind, wild and adventurer Steve Jobs invited back.He took another giant step in the development of the company.He began to look for new, non-production computer technology, markets, and in this area surpassed himself.
multimedia revolution in the 2000s
Chronicle of events at this time looks like this:
- 2001 - audio player iPod - Apple presented to the consumer portable media player.He captured the imagination of people the minimum size and impressive features.
- 2003 - iTunes Store - the company opened an online media store where for a minimal fee, you can download media content in the format of AAC, playable on devices Apple.
- 2007 - iPhone - the company entered the market with their own mobile phone.This touchscreen smartphone swept from the shelves at any price.It is very popular so far.
Our days
In the 2010s Apple's credibility in the field of multimedia technology has become a recognized and indisputable.In order to definitively establish themselves in this field, the corporation released in 2010 Tablet PC, the famous iPad.This product according to the degree of sales broke all records.For 28 days it has sold more than one million tablets.For comparison: the first iPhones bought almost three times slower.The mark of one million, they overcame for 72 days.Steve Jobs claimed that on the first day it sold 300 thousand Ipad, pumped 250,000 e-books and about 1 million applications.In the wake of an unprecedented demand for the products of Apple's financial position has improved dramatically.In 2011, she was voted most valuable corporation in the world by market capitalization, overtaking with the well-known oil company ExxonMobil.In 2012, growth in the value of Apple shares peaked - 705.07 dollars.However, by 2013 the market capitalization decreased by 37.6% and now is constantly fighting for the title of most expensive companies in the world with ExxonMobil.
company constantly surprise the consumer with innovative products.In 2013, Apple released a 64-bit dual-core ARM-microprocessor.In 2014, the market has a new personal device - watch Apple Watch.
headquarters Apple
Cupertino - the city where the company Apple, located in Silicon Valley.Corporate Headquarters is sometimes called a "campus" because of the large size and resemblance to the campuses of America.It takes about six dozen buildings.In six of the largest of them, the street Infinite Loop, are the main offices.They are the face of Apple.It encourages all to "think differently": bright rooms, clogged art technology, laboratories, which tested wireless, billboards and stands in a huge light-flooded lobby.There are also gyms, cafes and shops for the sale of branded products that are sold out instantly clouds tourists.The place where is located the company Apple, will soon be added a second campus, designed for 13 thousand. Man.It will look like a spaceship silver light.Inside the park is scheduled to pitch.This astounding project was developed with the direct participation of Steve Jobs.
Who is ceo of the company Apple?
In August 2011, Steve Jobs had to leave the post of president of Apple for health reasons.In this position the current ceo joined the company - Tim Cook.After leaving the main ideological inspirer of the value of Apple shares fell by 7%.Steve Jobs died after a long illness October 5, 2011.His death became a resonant event which stirred the whole world.Since the case of moving with variable success.In 2013, for example, it was reported that due to the fact that the market value of Apple fell by almost half (from 702 to 390 billion US dollars), Tim Cook may leave his post.However, the company still manages to retain a leading position in the mobile industry, and the demand for "apple" products remains high.Now that you know where is the company Apple, and not only.
