addition to the traditional values of a profession, there is always also the definition of individual and each firm.This applies to all positions and specialties, and in particular those related to intellectual work.
If we talk about the post "advertising specialist", it can be interpreted in different ways.Duties that it will involve, in many respects depends on the latitude understanding of advertising management.
Advertising and work with intermediaries
in post-Soviet countries often advertising is not perceived as a serious direction.Of course, it does not include the part of the marketing, and therefore advertising specialist is only a link between the contractors and advertising services management.Often, his responsibilities include the timely execution of orders for the production of branded souvenir or gift products, maintaining supporting documentation, advertising in the media.
Formation of the marketing department
When a company is faced with a high level of competition, it is beginning to understand that there is a need to develop promotional strategies, special studies and a target area.In this case, a marketing department, which comprises not more than 15 employees.Marketing Specialist performs work for the desk and field research, establishes communication with the public.But many professional aspects of marketing are solved through intermediaries in order to minimize the State Department.The choice of companies that will be engaged in the promotion of the network, or the creation of television advertising is largely dependent on the financial capacity of the company.The priority is not on the quality of performance, and on the best value for money and professionalism.
Marketing Department
Companies that reach a certain level of maturity and understanding of the importance of marketing in their activities, create a specialized structural unit.This department can include a huge number of employees with a variety of professions.The ads focus on the corporate style, professionalism and according to the preferences of the target audience.In this case, the advertising expert can be involved in the full range of marketing activities and in their specific area.Intermediaries are only used for placing advertising messages or for parallel operation to increase the speed of its implementation.
"Advertising specialist" is a very popular profession in our time.Today, in the age of high technologies and opportunities, the company becomes increasingly difficult to compete only due to the quality of products, asgood materials and equipment are available to all.Therefore, the main struggle is for the consumer, apply psychological techniques and principles.All this requires people working in marketing, continuously develop and improve their skills and abilities.
