In our time, in the state of each solid company is required to have such a position as press officer.Public weight of such specialists is so significant that they are perceived not only as a representative of the company.Sometimes, in the ranking of political figures can be found spokesman of one of them.
Unlimited access to formal and non-public information gives its political significance and "court" circles.Of course, to receive such status in the commercial or the political sphere, it takes time, a great desire and luck.
traditional duties of the employee include:
- liaising with the information services;
- preparing information for publication in the press (interviews, statements, reports, press releases);
- organization of conferences, interviews;
- informing the management of the interaction with the media;
- organization of research on the work of the media.
PR manager of the company usually controls the activity of the Press Secretary, which is closely cooperates with the head of the company and the heads of other structures of the company.Press officer - is, in fact, the second man after the head (not always, but in many situations).
This secretary, whose work is based on the official interaction with the media as a representative of the company.He has to know almost everything about her work on the list of the products, production technologies and much more.Also, this person must be able to quote the statements of the head of the company, like placing accents and eliminating ambiguity in meaning.He "does not enter into his pocket for the word" always a tricky question to answer correctly represent the company in a favorable light.
Important as a representative of the profession should include commitment to the company.A creative approach to any situation and ability to find acceptable solutions to the various problems are also very important moments in the work of the press service.
Who is suitable for the job?
Firstly, the press attache of the future must be a scholar.Have some experience and the ability to protect someone's secrets are weighty advantages.It is also important to private credo coincides with the position of the chief, because unconditional trust - the basis of teamwork.
Secondly, hysterical personalities have nothing to do in such a position, because often it is necessary to practice tolerance and to follow the chain of command.
Where to find it?
The best option - to find the candidate among his acquaintances.Acquaintance not afraid to trust any secrets.A positive point of this option - pre-awareness of personal qualities of the applicant, his strengths and weaknesses.
also a good option is considered to be the employment of journalists from local media.He established contacts and expertise will be useful in the future.
You can also try to find employees through employment agencies, specialization is connected with this sphere.Employers do not have to think about worthy candidates and conducting interviews, because it will make at the agency.Quest spokesman companies will be conducted hedhanterov up until you find the perfect candidate.
