Final qualifying work usually takes 70-80 quires that none of the members of the committee just physically did not have time to read for the defense.Himself a graduate student to read it, too, can not, since each student is given 10-15 minutes, for which he should have time to describe the essence of his research and to emphasize the practical significance of the chosen topic.And then it has to make a small tezisno abstract, or rather the report of the Diploma.
report to the thesis work - is it to protect the graduation project, the volume of which is 4-5 sheets.In other words, it is a kind of crib, the presence of which teachers encourage.
There are cases when a brilliantly written work fails miserably on defense, and all because the report was made to the diploma wrong or missing altogether.In order not to repeat the mistakes of others, let's see, what the structure should be from well-compiled report.
report on the protection of the diploma should consist of:
- relevance of research.To state it should be concise (just 2-3 sentences).
- Brief characteristics of the subject and object of research, objectives and methods of achieving them.
- brief conclusions.Here you need to pay attention to all the heads separately.If there is a presentation of the arsenal or handout, the parallel with the story they have to demonstrate.
- proposals to improve the studied subject.
- Practical evidence put forward a scientific hypothesis.
report on the protection of the diploma (sample)
«Dear Chairman and members of the certification commission!
Your attention is Final qualifying work on the topic "Linguistic features slogans and headlines in the journalistic and advertising texts."
integral part of the structure of the text is the title of the newspaper, which is largely dependent on the effectiveness of the publication.It is also an integral part of any publication is advertising.It is not surprising, because the media is the main source of income.Accordingly, the theme of the study was formed at the junction of two of the most pressing issues of modern mass media, namely the study of newspaper headlines and advertising slogans.
relevance and practical aspect of these issues relate to the fact that the nature and essence of the headlines and slogans are expressed in interaction phenomena of different language levels.
as the object of study are the title and the advertising slogans of the central Russian newspapers.The subject of our study were the linguistic features of journalistic headlines and slogans and promotional materials.
purpose of the study is a comprehensive analysis of the linguistic features of newspaper headlines, as well as revealing the specifics of advertising slogans in the linguistic and pragmatic aspects.
The overall objective of the work has identified the following objectives:
- study theoretical problems related to the subject of study;
- explore concepts such as "text" and "discourse";
- analyze the features of journalistic and advertising discourse;
- describe the basic operation of headlines and slogans from the standpoint of theoretical postulates of pragmatics.
Our study showed that in the Russian media widely headers separated by the intentions of the author, complexity and emotional impact on the audience.In the study, we concluded that the national press headlines quite bulky and often perform communicative and informative function.
Another important structural element is the text of the slogan.This is a brief message, containing the whole point of the offer.So, advertising slogans are divided into several types: trade and corporate, wide and narrow applications, emotional and rational.In our work, we thoroughly reviewed all kinds of slogans, but now we will focus on the two largest.
analyzing journalism and advertising materials, we can draw conclusions not only about the features of mentality of our country, but also lingvostilisticheskij character.
Summing up, it should be noted that in the analysis of theoretical positions and in the course of the selection of practical material got legitimate question about the place of artistic techniques in the overall efficiency of the slogan.It was found that in spite of the creativity and the creative use of artistic techniques sloganista has no positive effect on the engagement.The more plain text reception, the more it reduces the force involving slogans.
Slogans in general:
- purposeful;
- original;
- elliptical;
- very expressive;
- polysemous.
Summing up a study on the linguistic features of the slogans and headlines in the journalistic and advertising materials, it should be noted that the domestic research on the theoretical and practical problems of the subject virtually absent. "
Such a report to the diploma - a sure way to excellent grades.Do not forget another important detail.The report of the Diploma should be told, not read.
