In Russia this profession came not so long ago, a little more than a decade ago.Promotion, sales planning - as translated from the English "merchandising".The definition of the term, respectively, can be opened as a proper plan of product promotion in the right quantity and at the right time at the right price.This is the essence of this area.Hence, the main task of the expert in this area is the giving the buyer item as the correct and necessary.
Answering the question "merchandiser - who it is," it must be said that the obligation of the employee - sale of the relevant goods with the help of properly organized activities.It includes a competent advertising samopodayuschuyu calculations and much more.He also needs to understand how to remove the remains in a warehouse, and inventory count, so that there were no outages and overstocking.For a successful career, he needs to know the time and seasonal fluctuations in demand and very closely monitor the expiration date.In that case, if the store has a visual merchandiser, it must have information on where to have hot spots, "gold" shelves.He also must be able to calculate the flows of spending and how it is moving customers through the store.
Answering the question "merchandiser - who it is," you must say that he - a psychologist and competent communicator.As for the successful implementation of the confidence he needed, as well as knowledge about the product and company.
Currently, this profession is developing young people, which is just starting to comprehend the psychology of sales.This position allows you to get a great experience of interaction with representatives of the trade, to see all the nuances of the business "from within".People quickly realized the answer to the question "merchandiser - who is" sufficiently rapidly moving up the career ladder and occupy a significant position in the trade organization.
So, the main task of the expert - the increase in sales.The working day is from his constant trips for commercial facilities.Merchandiser has to deal with a certain customer base, which oversees compliance with the concepts, places the POS-materials, and monitors their use.
In addition, he must maintain the image of your organization in positive tones, providing a favorable location and track its products presence in the sales.For proper price adjustment specialist constantly monitors the competition and provides advice to sellers over the size of trade allowances.
Merchandiser - who is it?Requirements for candidates who have a direct connection with the establishment and maintenance of the company's image.Therefore, the selection of candidates for this position, the director drew attention to a presentable appearance, communication skills, age, the presence of higher education.Preference is given to most people who have a degree of economic or trade school.In most cases, work experience plays a significant role in the selection of candidates.But the age range is often limited to 30 years.
