Art Director - is artistic director of the all-round development and an educated person, who is responsible for the entire complex organization.This profession is in demand in many areas: advertising, entertainment, movies, television, publishing business, the Internet, and even video games.The person holding the position of art director or manager in the first place should be the creator (writer, composer, artist or musician).
Depending on the size of the company, artistic manager may be responsible for the operation of the entire company or a specific area.Such a person must not only talented, but also purposeful, persistent, hard-working.To achieve the result sometimes have to spend a huge amount of effort and nerves.Art Director - is not a profession but a vocation, so people originally should have creative thinking, to have a creative approach to business.
If we consider the restaurant business, it should be noted that many schools do not operate at the number of visitors and the quality of service that customers liked their work.Art Director must consider the design space, to engage in the selection of staff, organize parties, to cooperate with advertising agencies to communicate with customers.He is responsible for brand establishment.
art director - a versatile specialist, who should all be able to, you know, improvising on the go, constantly generate ideas.This is a man with a boundless experience and knowledge that help to go unscathed in all situations.Such a person must be a little psychologist, marketers, designers, and a clown.
art director creates a brand institutions, and how it will be successful, and the future of the financial health of the company.It is very important to be able to accept non-standard solutions.Such a person must often communicate with the press to present your institution or a promotional product in the best light.This work will make the brand recognizable, and this, in turn, will attract customers.
Art Director performs face of the company.He must do everything to ensure that customers liked the service, and they turned to the services of another institution.The duties of the Art Manager also includes a chat with regular customers, he must know them in person, and ideally - by name.
art directors are needed in the publishing business.Such experts monitor the design of newspapers or magazines, or pick your own produce photos and images.In an advertising agency art-manager can not work independently, so it is working with a copywriter.The first is responsible for the visual part of an advertising product, and the second - for verbal content.Depending on the structure of the agency, art director can stand on illustrators and designers, and can itself carry out this work.
If we consider the film industry, there is the art-managers can be art directors, art directors, make-up artists, set designers, costume designers, etc.First of all they need to monitor the quality of the visual aspects of the film works.
