In fact, the marketer - an interesting profession that requires a creative look at the situation, and an analytical mind.Marketers are exploring the market, customers are trying to figure out what kind of services and products will be in demand by buyers.On the basis of the research to develop new products that appear on the market experts.Quite interesting it will be for people with analytical mind the profession of marketing.Description can be found at any university in charge of the preparation of bachelors and specialists in the field of marketing.
How did the marketing profession
Marketer - a relatively young profession, appeared in the middle of the last century.At some point companies become cramped in the existing area where everything is, who would have become customers of a company.Out of the company on a national or international level - not an easy task.That there is a need for specialists who would be able to gather information and analyze the current economic situation in the regions, to assess the population's purchasing power.
What is the work of a marketer
What does a marketer?Marketing Specialist works in several ways.Engaged in search of free market niches are attractive to companies bringing products to the market, manages the life cycle of the goods.In large companies, there are various specializations: art managers, analysts, brand manager, BTL-managers, market research, marketing director, event-manager and others.Professionalism comes with experience in this area.Therefore, any marketer need to educate ourselves: to take part in forums, conferences, read professional literature.Then an expert marketer can be even more useful to the enterprise, and therefore also count on appropriate payment of their labor.
Consumers sometimes get lost in the store when they see in front of shop window with a large number of similar products from different manufacturers.The selection process will be less difficult if the consumer knows any information about the brand, has friends reviews about the quality of the goods, have seen the advertisement.In this case, perhaps even on the machine will be decided on the purchase of a product.The issues of product range and pricing is also engaged in marketing.
Marketer - a profession and for freelancers.They usually offer their consulting services or perform specific, one-off projects for customers.The main clients of freelancers are commercial organizations, advertising agencies, individual entrepreneurs, developers startups.
type
Marketer profession, the profession which refers to a type of "man - a sign," relates his work with character information.This is all possible calculations, tests, tables, figures.Wanted logical abilities, should be interested in working with the information, the ability to concentrate should be present at the expert in marketing, assiduity and development focus, the ability to handle numbers.Also, the practice of marketing shows that this work refers to a type of "man - man", as due to the interaction and communication with people.Therefore requires the ability to establish and maintain business relations, and contacts, to be a connoisseur of human relationships, to show contact, sociability and activity.It belongs to a class of heuristic profession of "marketing."Description it is: supposed to work related to the research, analysis, control other people, control and planning.It requires a fairly high erudition, endeavor, original thinking, continuous learning.
Duties
main goal of marketing - consumer satisfaction with the maximum benefit for the company.To do this, examine and identify the unmet needs of the potential target audience, then - to create a product that will be most suited by its characteristics to the buyer.
What makes marketer
- Develop a set of measures for the production of goods and services, which are the market and the highest possible demand.Interesting for exceptional people work.Marketing performs many tasks and work, both in the office and outside of it.Due to this, there is no sense of routine and monotony.
- promote the harmonious development of both the service sector and manufacturing, if it takes place.Preparation of proposals for the selection of sound or change the direction of development of the enterprise as a whole or any individual element of the marketing mix.
- Participation in the development of the marketing policy of the enterprise, to create conditions for the planned sale of goods or services.
- forecast sales and the formation of consumer demand.
- Market research similar products and services, analyze the demand and consumption, motivation, competitor activity, market trends.
- analysis of the competitive environment, taking into account the changes in the customs, tax and price policy of the state, competitiveness, speed of implementation, and other factors.
- Providing business efficiency, increase revenues and profits.
requirements
qualifications for candidates for the post of marketing the employer presented a number of strict requirements.It takes usually a university degree in marketing, economics, sociology, information technology or statistics.It is difficult, requiring perseverance work.Marketer shall perfectly know the basics of statistics, have analytical skills, skills with special programs for the collection and processing of information, large amounts of information.For professional quality marketing recruiters include communication skills, attentiveness, commitment, structural and analytical thinking, observation, creativity, a good memory.
marketers need to be able to collect, process and analyze the information.It is perfectly able to do the sociologists.This includes gathering information on the market in the Internet, conducting focus groups, surveys of customers, monitoring, testing, packaging or run commercials and more.Studying the competitors can be made using special technology market analysis, that a good command of economists.To be a successful marketer, you have to have a special type of thinking.Someone calls it business philosophy.Commercial enterprise which sets the main task - to meet the needs of consumers, implementing a marketing business style.That's what the marketer in the enterprise.
Remuneration marketers
These Russian recruitment agencies say that the average entry-level specialists with little experience or without earning between 300 and 500 dollars a month, a marketer with experience already from 500 to 2000, head of the department mayexpect to pay from 1500 to 5000 dollars, and the Director of Marketing - 3000 - $ 10,000 per month.
Medical contra
There are some medical restrictions for people who want to work in marketing.This nervous system diseases, mental disorders, diseases of the cardiovascular system, disorders of the musculoskeletal system.
