crowdfunding has a large number of species and subspecies, which are described in various sources.A man takes an interest in this topic, faced with the chaos of materials and can not get a general idea about the concept.This material will be presented based crowdfunding information that will allow it to consider the basic types and analyze the current trends of development.
What is crowdfunding?
crowdfunding is a mechanism to attract funding to support business, the implementation of the product, events and so on. There are three models of its kind rewards for the sponsor:
- donation without providing for compensation;
- model Kick - receiving non-financial rewards;
- kraudinvesting - financial rewards.
crowdfunding will avoid participating exchanges, funds and banks in the process of obtaining financing.Danae procedure is greatly simplified and become more democratic.Of particular importance is the personal interest of the sponsor.
What is crowdfunding platform?
Kraudfandingovaya platform - a platform used to host and promote the relevant projects on the Internet.It is a specialized service for ideas.The platform provides the legal and financial aspects.In addition, it will facilitate interaction between the participants and will help in the promotion.
Features kraudfandingovyh platforms
is worth noting three main roles of the participants at the site.They are the author of the project, the curator and the sponsor.Kraudfandingovaya platform allows supervisors to perform any organizations that are interested in supporting the project.It is intended to provide technical equipment, facilities, equipment and sponsorship campaign.From the grounds presented by the authors project managers.
Kraudfandingovye platform include the creation of a system project.It has data on the amount and time of the project, description, availability of awards, presented in video format, as well as information about the author and link to the bank account.It should be noted that the integrated area different payment systems, depending upon the particular service.
Most resources have a social component.This means that you can go to the site using an account in a particular social network, and automatically specifies the information about friends who are also registered on the site.The user is able to monitor the activity of other participants, as well as receive notifications of projects created or funded by them.Kraudfandingovaya platform allows you to communicate with the author liked the project.
first site
first European platform for crowdfunding was created by the French and is called Ulule.It came into existence in 2010 and currently employs about 5,000 successful projects.The company is headquartered in Paris.Also has offices in Spain and Germany.In general, in France, there are about two dozen kraudfandingovyh platforms.Most of them in the United States - more than thirty.
Some existing sites are thematic.For example, in the UK you can take advantage of a platform that allows you to finance the performance of a horse in the competition.There is also a crowdfunding for students who are seeking funds and grants to fund their university studies.Users can find kraudfandingovye platform with orientation only fashion or music industry.
Kraudfandingovye platform
Russia Today Russia is actively working 14 platforms.Eight of them are classic crowdfunding five - charity platform and one - kraudinvesting.For the first time kraudfandingovaya platform in Russia was founded in 2007 and had the name Kroogi.
example of such funding include the establishment of animation "Three Melodies" Harry Bardin.The project was made possible by kraufandingovoy site Planeta.ru.
most popular Russian kraudfandingovye platform "electronic charity box", "Every little helps" and "Tugeza."It is worth noting that they do not fund large-scale projects, which were then gaining popularity and income.This is due to the lack of interesting products and they did not understand the reluctance to fund projects.
in Russia kraudfandingovaya platform will become popular only in the case if it is to represent products at the production stage before the sale.That is more beneficial for people to pay for a product that they can get immediately after the release.It is worth noting that as a platform promising "My teacher" and Planeta.ru.Last playground is very popular, so it should pay particular attention.
Kraudfandingovaya playground "Planet»
Kraudfandingovaya platform "Planet" was launched in 2011 as a test version.Financing of this type has been tested on a group of "B-2".Thus, they were able to collect about 1.2 million rubles, which were aimed at the release of the album Spirit.This project was not charity, but an advance payment for the wheels, participants who received discounts.
This platform for crowdfunding eliminates interaction between the authors of the projects and their audience.It also results in substantial cost savings and strength.Recently there has been an increase in the number of users, as well as scaling up financing.
Kraudfandingovye site in Ukraine
Kraudfandingovye platform in Ukraine, unlike other services, aimed at supporting the society and cultural processes.Since the state does not provide assistance in changing cultural environment, interested in this person personally engaged in this business.Social Innovation Platform "Great іdeya" was launched in 2009.Three years later, it launched on its website kraudfandingovuyu pad "Spіlnokosht."Social change in this case financed by the people who care.
worth noting that kraudfandingovaya platform is a good service that allows to realize a lot of useful projects.Thus it is possible to support the production of products, improve the social situation and the implementation of innovative technologies.
